Being Ecommerce

1
Being Ecommerce

• Sophon Thanasrivilai
• 100485
• http//topofline.virtualave.net

2
How ecommerce work
3
Basic steps becoming eCommerce

• Getting an Internet Merchant Bank Account
• Web Hosting
• Obtaining a Digital Certificate
• Finding a Provider of Online Transactions
• Creating or Purchasing a Shopping Cart Software

4
Some additional issues

• Take up to a month to come through
• A merchant bank account need to upgrade to an
  Internet account
• Ensure that your bank has credit card processors
  that can connect to FDC, Paymentech or CyberCash
• Be able to handle Card Not Present transactions.

5
Web Hosting

• Good uptime
• Good technical support
• Fast connection to the Net
• Staff that is knowledgeable about eCommerce
• Compatibility with major eCommerce providers

6
Obtaining a Digital Certificate

• A digital certificate, also known as a SSL Server
  Certificate, enables SSL (Secure Socket Layer
  encryption) on the web server. SSL protects
  communications
• A certificate costs about 125.00 and can be
  obtained from Thawte or Verisign

7
Finding a Provider of Online Transactions

• How many transactions expect in a month
• How many products to put on web site
• How complex the software need to be
• How much willing to spend

8
Shopping Cart Software

• Shopping cart software is an operating system
  that can be used to allow people to purchase
  items, keep track of accounts

9
Marketing your site

• Submit the site to as many search engines as
  possible
• Make deals to web sites with similar themes to
  create reciprocal links.
• Purchase space from a popular website to display
  advertising banner
• Word of mouth is very powerful on the Net
• Avoid spamming

10
Conclusion

• eCommerce can be a very rewarding venture
• Investigate the web sites that are possible
  rivals and formulate a strategy for competing
  against them.