Scott Hoffpauir Vice President, Engineering

1

• Scott HoffpauirVice President, Engineering
• Fall 1999 VON, Atlanta

2
Baseline Architecture
3
Components
4
SIP Application Server
Application Server
Using SIP, enhanced services, which reside on an
application server, are separated from basic call
functions
5
Application Server Connectivity
6
Technology Convergence
Interactive Voice Response
Multimedia Streaming
Multimedia Record Playback
Multimedia Conferencing
Text to Speech
Unified Messaging
Personal InformationManagers
Application Server
Wireless PDA
Directory Services
SIP
Cable SetTop Boxes
Billing Systems
OAMP
Web Browser
Communication Entities
Application servers provide a platform for
integrating telephony services with Internet,
messaging, devices, and OAMP services
7
SIP as an Enhanced Services Protocol

• Open, simple, extensible, and lightweight protocol

• Internet heritage easier to integrate with
  telephony and Internet functions

• Already implemented or planned on most
  softswitches and gateways

• Allows control of bearer path

• Supports multiple call legs (i.e., forking)

• Same protocol used between services and call
  control entities

8
Service Possibilities
9
Service Execution
Application Server
Execution Environment
CallMgmtSystem
MediaGatewayController
Packet Network
Multimedia TerminalAdapters
Media Gateways
10
Summary

• Enhanced services are key to the success of
  packet telephony

• SIP application servers can be used to augment
  entities providing basic call control functions

• SIP application servers can be used across
  different architectures (H.323, MGCP)

• SIP is a simple, open, and well-defined interface
  encouraging third party application services and
  vendor independence

11
BroadSoft

• Company
• Founded September 1998, in Gaithersburg, Maryland
• Objective
• Deliver an enhanced services creation software
  suite to service providers
• Product
• Service execution, management, and creation
  platform for broadband packet communications
  networks

12
Scott HoffpauirBroadSoft, Inc.200 Perry
Parkway, Suite 1Gaithersburg, MD 20877(301)
977 4295www.broadsoft.comscott_at_broadsoft.com