5-Steps to Success in the Marcellus Shale

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5-Steps to Success in the Marcellus Shale

• Joe Barone

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Agenda

1. Background
2. Seminar Goals
3. Five Steps to Success in the Marcellus Shale
4. Case Study www.MarcellusShaleJobs.com
5. Questions

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Barone Background

• Advertising and Marketing -- Philadelphia
• Poster Child for Penn State Webinar Series
• Your Business and Marcellus Shale

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PA Gas Directory, LLC
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Seminar Objectives

• Provide you with the marketing and sales
  strategies that can help you be successful in
  selling to the natural gas industry.
• 2 Give you the tools to market and sell to the
  tech savvy gas workers.
• 3. Have you leave the seminar with two or three
  ideas to improve your marketing and sales
  efforts.

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1. Get out of Your Comfort Zone
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Get OUT of Your Comfort Zone

• Hours
• Contracts Master Service Agreement
• Payments
• Travel
• Attend Expos
• Expand your business

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2. Know Your Skills and Message

• Just Do It

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Know Your Skills and Refine Your Message

• Know Your Skills
• Find a niche and do it well
• Trucking
• Welding
• Lubricants

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Know Your Skills and Refine Your Message

• Refine Your Message
• What can you say that is meaningful about your
  company to the gas company that differentiates
  you from the competition?
• 30-second phrase
• We haul water and sand

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Know Your Skills and Refine Your Message

• Refine Your Message
• We haul water and sand. Most of our trucks are
  relatively new. Our drivers have been with us a
  minimum of 5 years. We drug test monthly and
  none of our drivers have had a DUI.

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3. There is no silver bullet!
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3. There is no silver bullet!

• SO
• Know your target audience
• Whats important to him/her relative to your
  business?
• How will he/she learn about your business?
• How often must he/she hear your message?
• How many different ways can you reach him/her?
• What is the most effect means to communicate?

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3. There is no silver bullet!

• Remember .. High Tech High Touch
• Touch
• Expos
• Networking events
• Hotels/Sports Bars/Convenience Stores
• Tech
• Web site
• Text
• Smart Phone Apps

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4. Its All About Networking
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4. Its All About Networking

• Start Your Own Group
• Wear something distinctive
• Write something on your
• business card
• Everyone is there to make
• contacts

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5. Follow Up Means Success

• Follow up, Follow up, Follow up, Follow up,
  Follow up, Follow up, Follow up, Follow up,
  Follow up, Follow up, Follow up, Follow up,
  Follow up, Follow up, Follow up, Follow up,
  Follow up,

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Remember when youre in

• One Strike and your out!

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• Case Study

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Situation

• Whats the biggest issue in
• the Marcellus Shale region??
• JOBS!!!!

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The Solution

1. www.marcellusshalejobs.com
2. Easy to navigate
3. Subscription fee 9.95
4. Know who is the decision-maker

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Execution

• Outdoor advertising
• Radio
• Public Relations
• WVIA-TV Program
• Wheres the Marcellus Shale Jobs?
• Online marketing Search Engine Optimization
• Call HR Directors Free Trial

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Results

• First customer came from online Rex Energy
• Sale inroads, but someone in Texas makes that
  decision
• Following up, Follow up, Following up

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Thank You

• Joe Barone
• 610.764.1232
• jbarone_at_pagasdirectory.com