Business Can Be Fun

1
Business Can Be Fun

• 103.8FM

2
Listeners Profile

• Demographic
• Target market Male (50) female (50)
• SES A A
• Core listeners 35 50 years old.
• Psychographic
• Established, decision maker, mature, ambitious,
  well planned, pleasure seeker music lover.

3
Program Format
......... RADIO call ID .........
listeners Tagline ........ RADIO Business Can
Be Fun Station ID One o three point eight,
....... RADIO, business can be fun
4
Program Format

• The two main element of ....... RADIO is music
  and insertions where as more music less talk
  format is applied.
• ...... RADIO aired 20 hours a day, 7 days a week
  with these blocking programs
• Morning Prime Time
• 06.00 10.00
• Music Mix
• 05.00 06.00, 10.00 13.00, 13.00 16.00 and
  20.00 01.00
• Afternoon Prime Time
• 16.00 20.00
• Regular DJ (weekends)
• 10.00 - 13.00 and 16.00 20.00

5
Program Format

• MORNING SHOW
• Alternative names
• Good Day Jakarta !
• Your Morning Coffee
• Coffee To Go
• This program will be hosted by a well known
  broadcaster where he/she will accompany the
  listeners with uplifting songs, headline news
  from Jakarta and around the world and various
  recorded insertions from....... RADIO panel of
  experts.
• From 07 to 08 AM, the broadcaster will be
  accompanied by one of ...... RADIO panel of
  expert to discuss a specific topic ranging from
  economics, business, current issues, politics,
  human interest, etc with different guests.

6
Program Format

• AFTERNOON SHOW
• Alternative names
• Cocktail Hour.
• The After Show
• Driving Time
• This program will focus on good music clear-cut
  information and tips. There will be no long
  narration from the broadcaster because the rule
  of more music less talk will be strictly
  applied.
• MUSIC MIX
• In these time slots there will be no broadcaster
  present, whereas music and various recorded
  inserts will be the main element of the show.
• REGULAR DJ (Name of the Program EASY WEEKEND)
• More music less talk format will also be
  applied in these time slots. On weekends, the
  content will be light and more into lifestyle and
  entertainment issue.

7
HOUR MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY HOUR
6 7 MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME     6 7
7 8 MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MUSIC MUSIC 7 8
8 9 MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MIX MIX 8 9
9 10 MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME MORNING PRIME TIME     9 10
10 11 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX Regular Regular 10 11
11 12 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX DJ DJ 11 12
12 13 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX     12 13
13 14 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 13 14
14 15 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 14 15
15 16 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 15 16
16 17               16 17
17 18 AFTERNOON PRIME TIME AFTERNOON PRIME TIME AFTERNOON PRIME TIME AFTERNOON PRIME TIME AFTERNOON PRIME TIME Regular Regular 17 18
18 19           DJ DJ 18 19
19 20               19 20
20 21 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 20 21
21 22 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 21 22
22 23 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 22 23
23 24 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 23 24
24 01 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 24 01
01 02 OFF OFF OFF OFF OFF OFF OFF 01 02
02 03 OFF OFF OFF OFF OFF OFF OFF 02 03
03 04 OFF OFF OFF OFF OFF OFF OFF 03 04
04 05 OFF OFF OFF OFF OFF OFF OFF 04 05
05 06 MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX MUSIC MIX 05 06
8
Program Format

• ...... RADIO broadcasters will be well known
  people in their business (optional)
• Successful broadcasters (Ferdi Hasan, Becky
  Tumewu, Erwin Parengkuan, etc).
• Successful businessman/woman, professionals
  (Sandy Uno, Dewi Gontha, etc)
• Voice character for broadcasters
• Male middle to deep voices
• Female alto, husky voice
• Ways of presenting
• Down to earth.
• Semi formal.
• Straight to the point.

9
Program Format

• Along side these well known broadcasters, ......
  RADIO will also have a panel of experts for its
  daily insertions.
• Candidates that will be approached to become
  ..... RADIOs panel of experts are as follow
  (optional)
• Macro Economic M. Chatib Basri.
• Politics Aria Bima.
• Social Study Imam B. Prasodjo.
• Law Partahi Sihombing.
• Career Renee Suhardono.
• General health Dr. AB. Wardoyo
  Sp.PD.
• Public Relation Inke Maris.
• Business Etiquettes Rae Sita Supit.
• Fashion Biyan.
• Food critic Bondan Winarno.

10
Sample of Daily Insertions

• Managing People
• Tips and trick based on experiences from various
  Head of Companies.
• Ping Me!
• The listeners can send message via Blackberry
  Messenger to request a song, to give comments or
  ask for information.
• Motivation highlight (time signal)
• Various motivational quotes every top of the
  hour.
• Stock Monitoring (every hour)
• Developing information from Indonesian Stock
  Market.
• Business Movement
• Various information on economic and business
  trend given by our own panel of experts.
• Mastermind
• Success story from famous professionals/business
  people.
• Major news update

11
Program Format

• .........RADIO commercial formats
• Adlibs .. duration 1 minute.
• Adline......................duration 30 secods.
• Recorded adlibs. duration 1 minute.
• Spot .. duration 30 seconds to 1 minutes.
• Promo Calendar duration 30 seconds.
• Each commercial slot contains of
• 3 commercial spots _at_ 30 seconds or 3 commercial
  spots _at_ 1 minute.
• 1 Promo Calendar _at_ 30 seconds.
• Tone of commercial spot in MRAdio
• Grande.
• Cool.
• Mature.
• Masculine.
• note still disscussion