Context, Part I

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Context, Part I
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Context, Part II
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Key Conclusions

• There are companies that successfully wed profit
  and purpose.
• Developers are more important than architects.
• I should become a developer.

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The LivingHomes customer

• 1. Appreciates products with great design (form
  and functionality)
• 2. that are healthy and built in a sustainable
  way.
• 3. But they cant find homes that reflect their
  values.

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Our consumers/Us

• Desire
• A living solution. A home.
• Minimized ecological footprint. Third party
  verification of claims.
• Great price value minimal hassle.

• Our response
• Secure top architects. Design homes for living.
• Extremely comprehensive, LEED certified
  environental program.
• Proprietary prefabricated building systems to
  create homes better, faster, cheaper, with
  minimal waste.

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Ray Kappe LivingHomes
RK1
RK2
RK5.1
RK4.1
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Kieran Timberlake LivingHomes
KT1.1
KT1.2
KT1.2
KT1.3
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The first LivingHome Factory Production
(10/05-4/06)
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Model home
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Model home
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WIRED LivingHome
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WIRED LivingHome
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WIRED LivingHome
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WIRED LivingHome
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KOHLER LivingHome
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KOHLER LivingHome Living / Dining Room / Kitchen
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KOHLER LivingHome Bonus Room
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KOHLER LivingHome Master Bedroom
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KOHLER LivingHome Master Bathroom
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KOHLER LivingHome 2nd Bedroom / Nursery
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Z6 Environmental Design Program
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Our Development Process

• Based on perceived market demand, ID product type
  we want (size, features, price).
• Select architect.
• Develop Product Requirements Doc.
• Iterative design process with SE, manufacturer.
• Secure client. (Repeat.) Architect serves as
  Designers LivingHomes does PA, CA, PM.

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Key Characteristics of LivingHomes Architects

• Form/Function design orientation.
• Sustainable design experience.
• Building system experience.and
• Willingness to work like an industrial designer
• Design flexibility.
• Our deal payment, royalty.

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Architecture versus Product Design
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The Prefab Advantage

• (Our) reality
• NOT FOR ONE! Prefab wants to do volume!
  Transport is non-trivial.
• Can be, but potentially more time with
  consultants, subs.
• Yes, but youll spend much time in CA getting
  there.
• No question.

• Implied advantage
• Less expensive.
• Faster.
• Better quality.
• Less waste.