Mobile Banking Rollout plan by BlossomBank LLC

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Mobile BankingRollout plan by BlossomBank
LLC

• Group 4
• Vanda Varzhapetyan
• Liana Avagyan
• Narine Hovakimyan
• Davit Davtyan

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Preconditions for mobile banking development

• The increasing penetration
• of mobile phones
• increasing mobility in the business world and
  globalization
• young technology-savvy generation
• Launching of new standards (UMTS)

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Main directions of mobile banking

• mobile accounting
• money remittances
• and transfers
• bill payments,
• blocking lost cards,
• Cheque-book request,
• changing operative accounts,
• Access administration

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Main directions of mobile banking contd

• mobile brokerage
• mobile financial information.

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Mobile Banking Applications

• Browser-based applications
• Messaging-based applications
• Client-based applications
• SIM-Toolkit (STK)
• JAVA-based Mobile Banking applications

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Advantages of Mobile Banking

• 24/7 access to banking services
• Simplicity
• Personalized and customized services
• Reduced costs of service provision
• Increased customer satisfaction
• Reduction in switch rate

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Mobile Market Overview

• Two operators and
• 3 million subscribers
• penetration level of 72
• Coming operator

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Target Audience

• Youngsters
• Young adults
• Business People

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Confidentiality Issues

• Only the user should know his/her PIN protected
  by encryption
• The bank sends a transaction confirmation code
• The transaction log will record the details of
  every transaction.

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Competition and Promotion

• Competition
• Unique product
• Indirect competition-SMS notification system
• Promotion
• Agreement with Orange Company
• Advertising budget -50 000
• TV and radio ad,
• phone calls,
• distribution of booklets.

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Financial Plan

• Required resources

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Cash Flow Analysis
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Conclusion

• NPV 6647 gt0
• gt
• Accept the project

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