Active English (5)

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Active English (5)

• Unit ElevenThe Consumer Society
• Presented by Chen Yin

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Outline
An overview mini oral quiz
Section 1 Comprehen-sive English
Section 2 Enrichment Reading
Section 3 Interactive English
1. What tactics do they use 2. How to work out
implied meanings 3. Make an ads. of your own 4.
How to paraphrase?
1. Skimming re-visited 2. Dictionary use
1. Afraid of idiomatic expressions? 2. Making a
business presentation
A review questions and answers
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• An overview

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Unit summary (1) Comprehensive English

1. Understanding the text in general (contents
organization) Before reading / Reading for
general information / Reading for details /
Reading for structure/Working on implied
meanings 2. Understanding the text in detail (the
language) Working on vocabulary /
Paraphrasing key sentences / Cross translation 3.
Language in use (the style) Language in
advertising 4. Supplementary practice (reading)
Core Text Advertising are you being
fooled Suppl. Text A Flier for The Economist
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Unit summary (2) Enrichment Reading

1. Before reading survey the text (scanning) 2.
Reading for general comprehension (skimming) 3.
Reading for information (inferring)
Listing reasons / Making summaries 4. Beyond
reading Working on vocabulary (1)/ Working
on vocabulary (2) 5. Extra
reading Summarizing main ideas/ Reading
for information/ Matching
Core Text Advertising are you being
fooled Suppl. Text A Flier for The Economist
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Unit summary (3) Interactive English

1. Speaking about the text Retelling the text /
Airing your view 2. Speaking beyond the
text Business etiquette / Oral Cloze/ Making a
business presentation 3. Before you
listen Prediction 4. While you listen Checking
your understanding / Working on language 5. After
you listen
Core Text Advertising are you being
fooled Suppl. Text A Flier for The Economist
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A mini oral quiz
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Instruction

• The instructor will review some words and
  phrases in the text.
• Shout out the meaning of the expression if you
  know it!
• You will be asked to make a sentence of your
  own with these expressions.

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Key (1)

• identify with
• appeal to
• be relevant to

identify
appeal
relevant
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Key (2)

• in the market for something
• conform to
• in ones own right

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Section 1

• Comprehensive English

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Task List
Task 1 What tactics do they use? Task 2 How to
work out implied meanings? Task 3 Make an
advertisement of your own Task 4 How to
paraphrase?
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Task 1 What tactics do they use?
Objective To check your overall comprehension of
the text Course tasks covered Task 1 Duration
20 minutes Type Individual work (grouping) Aids
The textbook, a pen
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Task 1 Instruction (1) tactics?

• The tactic
• An expedient for achieving a goal
• A maneuver

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Task 1 Instruction (2) tactics in our text
Shock tactics
Spurious authority
Ads. Tactics
The use of involvement
Pseudo-science
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Task 1 Instruction (3) Identify which tactic
do they use?

• The unique formula contains GAM and other
  ingredients.
• He cuts a path across the crowded disco floor.
  And right away you know it. Hes going to notice
  the one thing you prayed he would not.

Pseudoscience
involvement
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Task 1 Instruction (4) Identify which tactic
do they use?
Shock tactic

• If you love me follow me.
• Drinka Pinta Milka Day.
• The film actor advertised Olympus cameras

Shock tactic
Pseudoscience
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Task 1 Feedback

• The information you learned from the English
  text is equally important as the language itself.
• Can you think of any Chinese Ads that use those
  tactics?

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Task 2 How to work out implied meanings?
Objective To review ways to work out implied
meanings Course tasks covered
Task 1 Duration 25 minutes Type Pair work
(short-answer questions) Aids The textbook
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Task 2 Instruction (1)

• Determine the implied meanings of the following
  advertisements
• Try to figure out how you arrived at those
  implied meanings.

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Task 2 Instruction (2)
Nice girls dont drink Guinness
Every Friday night Annette gave paul the same
old story. Was she really washing her hair
Since we started business its been one
disaster after another
My husband thought I was an old soak until I
changed to Denclen
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Task 2 Instruction (3)
Who knows the secret of the Black magic box
New Formulae
You will have fresher breath
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Task 2 Instruction (4)
Nuckles
Krispies
Sleepeezee
Start-rite
Kit-e-Kat
Bisks
Drinka Pinta Milka Day
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Task 2 Instruction (5)
Be careful with the cake, he said, there
might be a surprise in here. And there was a
surprise.
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Task 2 Feedback

• Culture-intensive
• Language -
• intensive
• Associative
• Full of suspense

• Implied meanings, as humors, easily elude us.

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Task 3 Make an advertisement of your own!
Objective To check the use of vocabulary Course
tasks covered Task 2 Duration 20 minutes Type
pair work (make up sentences and develop
ideas) Aids The textbook
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Task 3 Instruction (1)

• The language of an ads is loaded with emotions
  and meanings
• Choose adjectives and verbs from the pool in
  Instruction (2)
• Think of a product/ service which you can
  promote with these words
• Make an advertisement of your own!

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Task 3 Instruction (2)
Adjectives
guarantee try help feel see the difference prefer
compelling comfortable prestigious exclusive rich
necessary
Verbs
More adj. are available on textbook p285
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Task 3 Feedback

• Do not always use simple adjectives, such as
  good, bad, excellent. There are more
  expressive adjec-tives for you to use!

• When using verbs, pay attention to the form they
  take in questions, in simple tenses, and in
  imperatives.

Be Creative
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Task 4 How to paraphrase?
Objective To review skills in paraphrasing Course
task covered Task 2 Duration 25 minutes Type
Pair work (identifying mistakes) Aids Textbook
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Task 4 Instruction (1)

• Paraphrasing is
• A restatement of a text or passage in another
  form or other words, often to clarify meaning.

Change
Words / Expressions
Structure
Meaning
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Task 4 Instruction (2)

• Compare the following sentences and their
  paraphrased versions
• Try to identify the ways of paraphrasing

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Task 4 Instruction (3)

• They run the risk, however, that
  personalization can become too interesting in
  its own right.

• Advertisers expose themselves to the dangerous
  possibility that readers may just pay attention
  to personalized stories themselves rather than to
  the products they publicize.

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Task 4 Feedback (1)-- Replacing expressions

• Advertisers expose themselves to the dangerous
  possibility that readers may just pay attention
  to personalized stories themselves rather than to
  the products they publicize.

• They run the risk, however, that
  personalization can become too interesting in
  its own right.

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Task 4 Instruction (4)

• Or a new use may be attributed to familiar
  substances such as the avocado, rich in
  vitamins, so necessary for healthy skin, helps
  your skin resist damaging dryness.

• Advertisers may attribute a new use to familiar
  sub-stances, such as the avocado, rich in
  vitamins, so necessary for healthy skin

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Task 4 Feedback (2)-- sentence structure

• Or a new use may be attributed to familiar
  substances such as the avocado, rich in
  vitamins, so necessary for healthy skin, helps
  your skin resist damaging dryness.

• Advertisers may attribute a new use to familiar
  sub-stances, such as the avocado, rich in
  vitamins, so necessary for healthy skin

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Task 4 Instruction (5)

• Or put the question the other around, Are you
  one of the sixteen million women who still sleep
  on a boring bed?

• Or put the question the other way around, Its
  time for you to buy a new and pleasant bed!

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Task 4 Feedback (3)-- clarifying meanings

• Or put the question the other around, Are you
  one of the sixteen million women who still sleep
  on a boring bed?

• Or put the question the other way around, Its
  time for you to buy a new and pleasant bed!

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Task 4 Feedback (4)-- An overview
A detailed explanation
Words/ Expressions
A synonym
passive to active
Structure
omitted to completed
long to short
Meanings
implied to clarified
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Task 4 Instruction (6)
Please Turn to p. 620 in Learners Workbook,
and identify ways of paraphrasing for Exercise 2.
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Section 2

• Enrichment Reading

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Task List
Task 1 Skimming revisited Task 2 Dictionary
use
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Task 1 Skimming revisited
Objective To reflect on your skills of
skimming Course tasks covered Task 7 Duration
15 minutes Type Individual work (short-answer
questions) Aids The textbook
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Task 1 Instruction (1)

• How can a magazine/ newspaper ads catch readers
  eyes?
• Color
• Pictures
• Layout

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Task 1 Instruction (2)

• Layout
• The overall design of a page, or book,
  including elements such as page and type size,
  typeface, spaces and the arrangement of titles
  and paragraphs.

Ads are specially laid out to facilitate skimming.
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Task 1 Instruction (3)

• Turn to p. 296 of your textbook and see what
  elements of layout are used to help readers skim?

Ads are specially laid out to facilitate skimming.
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Task 1 Feedback (1) Functions

• headlines/ titles/subtitles
• typeface boldface, italicize, underline
• spacing
• paragraphing

Ads are specially laid out to facilitate skimming.
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Task 1 Feedback (2)

• The same tactics can be used in your writing, so
  your writing could be
• clear
• eye-catching
• high-graded

Ads are specially laid out to facilitate skimming.
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Task 2 Dictionary use
Objective To reflect on your ways of using
dictionaries Course tasks covered
Task 7 Duration 15 minutes Type individual work
(short answers) Aids The textbook and workbook,
a pen
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Task 2 Instruction (1) Get the dictionary back!

• Dictionaries are always necessary!
• When using the dictionary, how do you determine
  which definition is appropriate?

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Task 2 Instruction (2) determine the
definitions

• in the long term, its neighbors treat it out of
  fear of a power vacuum to be filled by
  competitors such as China.
• This means that there need be only one operation,
  greatly reducing the risk of complications.

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Task 2 Feedback (1) using the context

• determine the part of speech
• identify a definition that fits the context
• Further learning note down sample sentences
  paradigm (pl. pp.) collocation other important
  usages.

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Task 2 Feedback (2) recommended dictionaries

• E-E/C Cambridge, Longman, Webster
• C-C ?????????
• e-dictionaries ???, Kingsoft ????
• on-line dictionaries
• www. rong-chang.com
• www. onelook.com

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Section 3

• Interactive English

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Task List
Task 1 Afraid of idiomatic expressions? Task 2
Making a business presentation
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Task 1 Afraid of idiomatic expressions?
Objective To reflect on your listening
skills Course tasks covered Task 5 Duration 15
minutes Type pair work (short answer
questions) Aids The textbook
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Task 1 Instruction (1)

• How did you do with the listening exercise?
• Did you manage to guess the meanings of the
  idiomatic expressions?

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Task 1 Instruction (2) a practice

• A Did you hear the news that we didn't get the
  contract with ideas Systems?
• B Yeah, Im no surprised. Actually Im quite
  relieved, in a way. We would have been a square
  peg in a round hole.
• A How so?
• B Well, their way of doing things isnt the same
  as ours. We would have had a lot of trouble
  working with them.

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Task 1 Feedback (1)

• A Did you hear the news that we didn't get the
  contract with ideas Systems?
• B Yeah, Im no surprised. Actually Im quite
  relieved, in a way. We would have been a square
  peg in a round hole.
• A How so?
• B Well, their way of doing things isnt the same
  as ours. We would have had a lot of trouble
  working with them.

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Task 1 Feedback (2) 3 ways to deal with
idiomatic expressions

• the primary meaning
• context clues repetition
• learn more idiomatic expressions in daily
  readings

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Task 1 Instruction (3) More practices

• some ideas up my sleeve
• put sb. in the picture
• something with a little more punch

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Task 1 Feedback (3) Have a try!

• The committee chairman warned Mr. Aspin that
  Congress did not want him just to tread water on
  the budget for another year.
• Our sale manager isnt doing a good job sales
  are down 20. Im afraid Ill have to take him
  out to the woodshed unless he gets sales back up
  in the next 30 days.

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Task 2 Making a business presentation

• Objective To practice giving a presentation
• Course tasks covered Task 6
• Duration 25 minutes
• Type pair work (giving a presentation)
• Aids The textbook

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Task 2 Instruction (1)

• Please divide into groups of four
• Select a group leader who will take notes while
  you all brainstorming
• Prepare to give a presentation
• Come to the front to give a presentation to the
  whole class.

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Task 2 Instruction (2)
Turn to Ex. 3 on p. 294 of your textbook
Body
Conclusion
Introduction
Questions
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Task 2 Instruction (3)

• Greet the audience
• Introduce the topic
• Outline your structure

Introduction

• Appropriate for the market?
• Any improvement?
• Better Ideas?

Body

• Sum up
• Thank your audience
• Invite questions

Conclusion
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Task 2 Instruction (4)

• Its your show time!

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• A review

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Checklist of objectives

• Have we accomplished the following objectives?
• To check your overall comprehension of the text
• To learn to work out implied meanings
• To practice using key words and expressions
• To review ways of paraphrasing
• To reflect on your skills of skimming
• To reconsider your ways of using dictionaries
• To learn how to deal with idiomatic expressions
  in listening
• To practice giving a business presentation

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Thank you!

• Questions are welcome!