World Business Council for Sustainable Development

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DEDICATED TO MAKING A DIFFERENCE
World Business Council for Sustainable
Development (WBCSD)
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Who we are

• The WBCSD is a coalition of some 163
  international companies representing more than 20
  different industrial sectors operating in over 30
  countries. Members are unified by their shared
  commitment to sustainable development in the form
  of environmental protection, social equity and
  economic growth.
• The WBCSD also benefits from a thriving global
  network representing 700 business leaders in
  developing countries and nations in transition.

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WBCSD Characteristics

• Global and cross-sectoral member-led organization
• Unique forum of pro-active companies
• Interface with international bodies, NGOs and
  other business groups
• Outreach to developing and emerging countries

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Our aims

• Business leadership to be the leading business
  advocate on issues connected with the environment
  and sustainable development
• Policy development to participate in policy
  development in order to create a framework that
  allows business to contribute effectively to
  sustainable development
• Best practice to demonstrate progress in
  environmental and resource management in business
  and to share leading-edge practices among our
  members
• Global outreach to contribute through our global
  network to a sustainable future for developing
  nations and countries in transition

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The value of membership

• Anticipate emerging environmental trends which
  might impact business activities
• Participate in policy development by formulating
  recommendations which are favorable to business
• Influence policy-makers in governments and
  opinion leaders from international bodies, NGOs,
  and other business groups
• Share best practices through exchanging
  information with peers from a cross-section of
  industries and countries
• Educate and influence tomorrows business leaders
• Access the latest thinking on business and
  environment-related issues
• Reach out to developing and emering economies

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Geographic location of WBCSD members
Asia
Africa
(excl. Japan)
Central
1
Japan
Eastern Europe
4
13
2
Oceania
3
Latin America
North America
6
24

Western Europe
47
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Policy Development and Best Practice
Council Projects
Capacity Building
Member Projects
Global Network
Advocacy
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Council Projects
Corporate Social Responsibility
Sustainability through the Market
Climate Energy
Natural Resources
Innovation Technology
Sustainability Reporting
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Council Projects
Corporate Social Responsibility
ObjectiveBuild solid, business-oriented
rationale, cases and perspectives for how and why
CSR matters in todays companies

• Achievements
• Moved WBCSD to the centre of the debates
• Assisted shaping the agenda and provided guidance
  via global dialogues
• Started to develop and articulate the business
  case for CSR
• Provided a forum for addressing the more
  controversial aspects of CSR

• Future plans
• Introduce phase II with new co-chairs Vic Cocker
  (Severn Trent) and Lars-Eric Peterson (Skandia)
• New work plan under development with the working
  group

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Council Projects
Sustainability through the Market
ObjectiveTo make the case for the market economy
and delink consumption and environmental impacts
(not consuming less, consuming differently).
Develop proposals for quality of life
improvements for the poor, and for proper
valuation of environmental assets.

• Achievements
• Developed key elements of STM in
  multi-stakeholder dialogues in Taiwan, Thailand,
  the Philippines, Brazil and Argentina
• Collected case histories proving STM works

• Future plans
• Release findings in report, June 2001
• Continue to collect case histories that
  illustrate STM
• Broadly promote STM leading up to Earth Summit
  2002

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Council Projects
Climate and Energy
ObjectiveTo provide business leadership in
creating a framework that enables effective
markets to deliver dynamic and innovative
solutions to the challenge that climate change
presents

• Achievements
• WBCSD had gained good recognition and relations
  with key decision makers and stakeholders
• Projects centered around learning by doing have
  yielded good results in GHG measurement and
  reporting, CDM, IETA and emissioins trading, and
  the Glion dialogues

• Future plans
• Create a global standard on GHG measuring and
  reporting in collaboration with the WRI
• Create emissions trading opportunities with IETA
  and UNCTAD
• Continue Glion dialogues with lead climate change
  negotiators and ambassadors
• Build CDM capacity (solution oriented approach)

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Council Projects
Natural Resources Access to Water
ObjectivePosition industry as a proactive player
in the management of water resources. Promote
sound framework conditions for business
investments and services in developing countries,
and private sector finance for water supply.

• Future plans
• Study how water pricing structures could be
  changed to improve the delivery of water
  resources
• Promote new public-private partnerships
• Utilize Stockholm Water Symposium for annual
  stakeholder dialogue sessions

• Achievements
• Published set of case studies to illustrate
  successful public-private partnerships increasing
  access to water in developing countries
• Launched the Industry Water Prize, and continues
  business advocacy at the World Water Forum and
  Stockholm Water Symposium

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Council Projects
Natural Resources Biodiversity
ObjectiveWork with the IUCN to produce an
updated report on Business and Biodiversity in
2001.

• Achievements
• Scoping meetings have occurred with IUCN and
  EarthWatch, partners in promoting the business
  case for biodiversity in the form of a report
• A draft report is complete

• Future plans
• Finalize the recruitment of co-chairs
• Complete the report in 2001

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Council Projects
Innovation and Technology
ObjectiveTo establish a collaborative process
involving key stakeholders. To use developments
in areas of advanced technologies to illustrate
issues of sustainability and ethics, and to
determine the benefits of a business framework
for IT

• Achievements
• A new working group on ITSS was launched to
  understand and effectively manage the
  far-reaching implications of new technologies.
  Work will be carried out in co-operation with
  NGOs, academia, government and business
• Contributed to thinking and awareness of key
  international organizaitons

• Future plans
• Define an improved innovation process that can be
  integrated into existing business processes
• Create a stakeholder shared input in preparation
  for Earth Summit 2002

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Council Projects
Sustainability Reporting
ObjectiveActively contribute to the debate in
order to ensure that we help shape future
reporting requirements. To create partnerships
with other credible groups, and increase learning
between companies

• Achievements
• Will help improve member companies reporting and
  communication on sustainability performance

• Future plans
• Establish a policy document for WBCSD to serve as
  a platform for advocacy on indicators and
  reporting, and to help members establish
  reporting guidelines
• Define WBCSD position on GRI and other
  initiatives
• Improve communication between members and
  financial community

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Member Projects
Sustainable Forest Industry
Mining, Minerals and Sustainable Development
Sustainable Cement Industry
Sustainable Mobility
Electric Utilities
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Member Projects
Sustainable Forest Industry
ObjectiveFormulate an industry response to the
recommendations contained in the landmark study
on the global pulp and paper industry study
Towards a Sustainable Paper Cycle. To find
solutions through information gathered via
multi-stakeholder dialogues

• Achievements
• First draft of Towards a Sustainable Forest
  Industry in the 21st Century is complete
• Organized a steering committee to plan The
  Forests Dialogue (TFD) stakeholder dialogue
  sessions

• Future plans
• Publish Towards a Sustainable Forest Industry in
  the 21st Century
• Hold a series of TFD with NGOs, governments,
  businesses, forest landowners and others to
  resolve issues related to illegal logging and
  forest certification.

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Member Projects
Mining, Minerals and Sustainable Development
(MMSD)
ObjectiveDetermine how the mining and minerals
industry can best contribute to sustainable
development. Establish a transparent process
leading to improved trust and understanding
between the industry and its stakeholders for the
framework conditions for mining

• Achievements
• IIED has project structure and staffing in place,
  detailed strategy and workplan completed,
  Assurance group formed, ongoing recruitment of
  the sponsoring group

• Future plans
• IIED will complete research and stakeholder
  dialogues in 2001
• Hold a dedicated industry sector conference in
  May 2002

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Member Projects
Sustainable Cement Industry
ObjectiveIdentify the main aspects of
sustainable development relevant to the global
cement industry, and address these aspects and
challenges proactively, before a crisis situation
can develop. Ensure the cement industry
understands societys expectations and responds
by improved performance

• Achievements
• Scoping study is completed, working group is in
  place and research is underway
• Development of interactive webspace to facilitate
  public information and to unite working group
  members across the globe

• Future plans
• Using a participatory process over the next two
  years, the project will asses the status of the
  global cement industry vis à vis SD.
• Seek opportunities for improvements as well as
  develop recommendations and options for change
• Will cover full life cycle of cement and concrete

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Member Projects
Sustainable Mobility
ObjectiveTo fully understand how mobility is
affecting the world, and assess if present modes
of transportation are sustainable. The project
will develop broad visions of future land
transportation systems, outline policy options
and tools towards achieving sustainable mobility

• Achievements
• The project is currrently assigning first
  consultancy contracts and organizing its work
  structure
• The first of a long succession of global
  stakeholder dialogues have taken place

• Future plans
• Establish action teams and complete the scoping
  exercise
• Continue with a rapid succession of stakeholder
  dialogues
• Produce three reports Sustainability Report
  2000, Scoping study, and Sustainable mobility
  2030

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Member Projects
Electric Utilities
ObjectiveDevelop a robust program for a life
cycle perspective of electricity generation,
transmission and distribution. Obtain a
convergence of understanding between the industry
and its stakeholders on the meaning and
importance of sustainable development

• Achievements
• The project is currrently in the formation stage

• Future plans
• Develop a strategic framework, guidelines and
  practical tools for more sustainable industry
  practices
• Identify differing priorities between developing
  and developed nations
• Define electricity sector performance indicators,
  measurement and reporting
• Identify opportunities under climate change
  policies for technology transfer and capacity
  building

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Advocacy
World Summit for Sustainable Development 2002
Global Compact
Global Governance
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Advocacy
World Summit 2002
ObjectiveTo give business a voice at Earth
Summit 2002 in Johannesburg, South Africa, and to
participate in the agenda setting process in
preparation for the conference

• Achievements
• Established cooperative agreements with UNEP to
  produce Global Facts for Business booklet
• Full participation in UNEP and EU preparation
  discussions
• Working documents underway

• Future plans
• Task force will continue to develop its plan and
  work on publications.
• First report Trends and Facts to be released in
  2001
• Continue to build knowledge about the importance
  of businesses participation at ES 2002 among
  members and Global Network

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Advocacy
Global Compact
ObjectiveTo increase knowledge of, and
committment to the Global Compact initiated by UN
Secretary-General Kofi Annan. To use the Global
Compact as a vehicle towards influencing the
shift towards a sustainable market economy and
globalized society.

• Achievements
• Held several workshops in cooperation with member
  companies to identify four areas of action that
  are important in order to bring the Global
  Compact forward
• WBCSD and 20 member companies participated in
  review of progress and future planning session
  hosted by Kofi Annan

• Future plans
• Participate in the scoping of a Global Compact
  liaison office
• Mobilize the business community
• Explore concrete projects that would fit current
  work programs and be accelereated under the
  Global Compact
• Develop local Global Compacts

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Advocacy
Global Governance
ObjectiveTo shed light on the questions of
social organization and governance that WBCSD
global scenarios identitfied as an important
aspect of the shift towards a sustainable future.

• Achievements
• Re-evaluated the Jazz, FROG and GeoPolity
  scenario stories and derived a short briefing
  document on governance scenario platforms
• Held stakeholder dialogues with member companies
  to gain feedback on the document
• An expert at SEI is reviewing the current global
  governance debates

• Future plans
• Will develop scenario exercise dedicated to
  global governance reflecting feedback and
  interest from members

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Capacity Building
Learning by Sharing
Stakeholder Dialogue
Education and Training
Scenarios
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Capacity Building
Learning by Sharing
ObjectiveDevelop a network for member companies
to exchange both successful and negative
experiences and share best practices among each
other. Allow the WBCSD to transfer this learning
into the broader business community

• Achievements
• Experience sharing sessions held to help
  companies correct the gap between the
  sustainability vision and actual practices, and
  to make progress in sustainability performance
• Partnership with the Alliance for Global
  Sustainability, and accumulated a library of best
  cases

• Future plans
• Provide further opportunity for members to
  exchange in an off the record setting
• Contine to build collection of best cases

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Capacity Building
Stakeholder Dialogues
ObjectivePursue the use of stakeholder dialogues
as a tool to advance the WBCSDs work and
progress its thinking. To promote an iterative
process where the business perspective is shared
and enhanced while providing learning and
knowledge sharing with stakeholders

• Achievements
• Established the WBCSD as a leading player in
  process and content of stakeholder dialogues
• Provides a vital service to the membership as it
  provides a forum for raising and test marketing
  new or controversial challenges

• Future plans
• Continue to refine skills and application of
  dialogues
• Expand dialogues in both depth and scope
• Produce a report detailing our experiences

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Capacity Building
Education and Training
ObjectiveCreate learning tools and opportunities
for knowledge exchange through outreach. Build
upon the expertise of others and establish
creative partnerships for delivering WBCSD
messages

• Achievements
• Established cooperations with a number of leading
  academic institutions and educaional programs
• Created and work with the WBCSD Fondation for
  continuing education
• Cooperation with the World Bank on course
  development
• Completed the NORLET program 500 Russian
  managers participated

• Future plans
• Continue work via the Foundation and the virtual
  university
• Pursue collaboration with other strategic partners

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Capacity Building
Scenarios
ObjectiveDevelop a scenario approach to
sustainable development issues and provide
strategic advice to member companies on issues of
sustainability.

• Achievements
• Created visibility for WBCSD as a cutting edge
  organization
• Global scenarios have helped us influence the SD
  agenda
• Provided competitive advantage for participating
  members
• Published findings on scenarios for sustainable
  energy, carbon emissions, biotechnology, global
  scenarios

• Future plans
• Continue to utilize scenarios as a key tool in
  cooperation with external scenario specialists

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The Regional Network
The Regional Network of the World Business
Council for Sustainable Development (WBCSD)
consists of Business Councils for Sustainable
Development (BCSDs) and partner organizations in
Africa, Asia, Europe, the Americas and Oceania.
They are independent organizations of companies
with a common commitment to providing business
leadership for change towards sustainable
development in their respective countries and
regions.  Whereas the programs and priorities of
BCSDs and partner organizations vary across
countries and regions, they all include leading
local companies and foreign subsidiaries of the
WBCSDs member companies. To ensure commitment at
the highest level, the member companies are
usually represented by their chief executive or a
business leader of similar rank. All Regional
Network BCSDs and partner organizations share a
proactive approach towards dialogue and
cooperation with governments and civil society in
order to advance the sustainability agenda.
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WBCSD REGIONAL NETWORK - BCSDs and Partner
Organizations -
Vernadsky Foundation
BCSD North Sea Region
BCSD Poland
EPE France
CGLI USA/Canada
BCSD Czech Republic
BCSD Mongolia
BCSD Portugal
FE Spain
BCSD Austria
BCSD Croatia
FFA Spain
BCSD China
BCSD Latin America
CII India
BCSD Korea
BCSD Gulf of Mexico
APEQUE Algeria
AEEC Egypt
BCSD Mexico
BCSD Taiwan
BCSD Honduras
BCSD Thailand
BCSD El Salvador
PBE Philippines
BCSD Venezuela
BCSD Costa Rica
BCSD Malaysia
BCSD Colombia
BCSD Indonesia
Perú 2021
BCSD Brazil
WASIG W.Australia
BCA Australia
EFZ Zimbabwe
IEF South Africa
BCSD Argentina
BCSD New Zealand