Visual Literacy as a Springboard for Thinking Janice Wilson Butler

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Visual Literacyas a Springboard for
ThinkingJaniceWilsonButler
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The brain is hardwired to see
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30 of the cortex cells are devoted to sight.
8 of the cortex cells are devoted to touch.
Only 3 of the cortex cells are devoted to
hearing.
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• Each eye has 1,000,000 fibers to the brain.
• Humans process visuals 60,000 times faster than
  text.
• Each ear has 30,000 fibers to the brain.
• Words are processed sequentially
• Images are processed simultaneously

1,000,000
60,000
30,000
sequentially.
simultaneously.
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Quick, what was the season?
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If we can visualize, we own it.

• Try this exercise. In 3 seconds or less, draw a
  picture of
• Love
• Courage
• Happy
• Afraid
• Esoteric
• Which was the hardest to draw? Why?

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Now close your eyes briefly and imagine a pink
rose.
Did you picture your rose to look like this one?
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Or this one?
Photo by Claudia Meyer, France
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Lets try one more
Is this what you visualized?

• Visualize having hot dogs at the beach

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When you want to be sure they understand what you
are saying, images are much more precise than
words.
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Images go to long-term memory
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89
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Did you ever see something in a split
secondthat will remain with you forever?
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(No Transcript)
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We are drawn to images

• Not words
• Adorable,
• Cute,
• Cuddly,
• Soft

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• Not text
• Lonely,
• Destitute,
• Homeless,
• Abandoned
• Even text that is
• bright and colorful.

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Without using words, we know this cat is
angry,mad, upset disgusted.
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And this baby is sad, distressed, scared.
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Content, happy, relaxed
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Mysterious
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(No Transcript)
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Photo by Joanne Veerbeek, Netherlands
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Color does matter
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• If you have daffodils in front of your house, it
  will sell an average of 3 weeks sooner.

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• Decreasing repeat offenders
• Sheriff Clint Low, Mason, TX

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Now, what is the season?
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Now, what is the season?
With one tiny piece of a leaf, seen for a split
second you know it is autumn. This is the
power of visuals.
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• Digital storytelling uses the power of digital
  literacy to profoundly impact learning.
• And then sound adds yet another dimension.

The moon part 1 The moon part 2 The moon
part 3 Mixed music no story.
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• Are you ready to see how images affect you?
• Reflect.

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Credits

• 3M Corporation research cited in 3M Meeting
  Network Articles Advice, httpwww.3m.com/meeting
  network/readingroom/meetingguide_pres.html
• Burmark, L. (2007). Visual literacy Learn to
  see, see to learn. Thornburg Center for
  Professional Development http//www.tcpd.org/Burm
  ark/Books/VisualBook.html

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Photo Credits

• Slide 1 Photos. Com
• Slide 2 Stock.xchng
• Slide 5 Stock.xchng
• Slide 7 Photo Stock.xchng
• Clipart Microsoft
• Slide 8 Claudia Meyer (hidden)
• Slide 9 Stock.xchng

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Photo Credits (contd)

• Slide 11 Stock.xchng
• Slide 12 First photo - Stock.xchng
• Second photo Stock.xchng
• Slide 13 Hidden
• Slide 14 First photo - Stock.xchng
• Slide 15 First photo - Stock.xchng
• Second photo Stock.xchng
• Slide 16 Stock.xchng

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Photo Credits (contd)

• Slide 17 Stock.xchng
• Slide 18 Stock.xchng
• Slide 19 Stock.xchng
• Slide 20 Stock.xchng (hidden)
• Slide 21 Stock.xchng (hidden)
• Slide 23 Stock.xchng
• Slide 24 Hidden

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Photo Credits (contd)

• Slide 25 Stock.xchng
• Slide 26 Stock.xchng