JEASJRWMD

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JEA/SJRWMD
Memorandum of Understanding
Progress Update
Harold A. Wilkening III, P.E. Dir. - Resource
Management SJRWMD
Susan N. Hughes, P.E. VP - Environmental
Services JEA
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MOU OBJECTIVES

• Seek to create a model of innovative regional
  water supply management that could be adopted in
  other parts of Florida
• To achieve a sustainable water supply from the
  Floridan aquifer and other sources at the lowest
  possible cost while improving customer
  satisfaction and complying with regulations and
  permits

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The Three Legged Stool

• Streamline the CUP process
• Coordinate on communication and education
• Cooperate on future water supply projects

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CUP CONSOLIDATION

• Group One CUP application submitted on April 4th
• JEA Consolidated CUP assigned permit no. 88271
• Consolidation working group continues to meet
  monthly

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COMMUNICATION AND EDUCATION

• Waterwise Landscaping seminar bill insert
• JEA Annual Water Quality Report
• Advertisement Outreach
• Mobile Irrigation Lab
• Booth at Jacksonville Home and Patio Show
• Water Science Night at Andrew Robinson
  Elementary School
• Twelve Waterwise seminars for homeowners
• MOSH Water Festival
• Kids Kampus Water Festival

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SJRWMDs Waterwise Florida Landscapes is provided
free to the public and as part of Waterwise
Landscaping seminars.
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JEA Bill Insert
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This years report, which is mailed to every JEA
water customer, includes information about water
conservation.
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Mobile Irrigation Lab

• Evaluate customers irrigation needs
• Make suggestions for improving efficiency
• Program started March, 2003
• Targets northern St. Johns, southern Duval
• 50 audits performed to date

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UNF Florida Center for Public Policy
FOCUS GROUP
Attitudes Toward Water Conservation
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General Population

• Residents have a major role in conserving water
• Incentives favored relative to rate increases
• Water bill inserts are good idea

High Income ( 80,000)

• Residents remember TV commercials the most
• Education in schools is important
• Incentives mean rebates for less water use

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SJRWMD Media Campaign

• 27 partners, including JEA
• Consistent conservation message
• Coordinated messages increase reach, frequency
  and recall
• Documented behavior change

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Joint Planning Development of Future Water
Supplies

• Northeast Florida Utility Managers Group
• Seawater Demineralization Feasibility
  Investigation
• 3 Duval Co. sites identified among top 5 with
  greatest potential (draft findings)
• JEAs Wellfield Optimization Project (OSCAR)

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Summing Up .

• CUP Consolidation Process off to a great start
• Education and Communication well coordinated and
  consistent
• Alternative water supplies studies making good
  progress and on schedule