GUILAINE FOURNET

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IEC SALES MARKETING ROADSHOW

• GUILAINE FOURNET
• SALES MANAGER

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• INTRODUCTION TO THE IEC
• STANDARDS DEVELOPMENT
• MARKETING
• PRODUCTS SERVICES
• SALES STATISTICS
• MEET THE CSC TEAM

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INTRODUCTION TO THE IEC
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IECs mission 1

• Founded in 1906 to promote international
  co-operation on all questions of standardization
  and related matters in the field of
  electrotechnology

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IECs mission 2

• To achieve this mission, the IEC
• Through its National Committee members,
• Through cooperative agreements, and
• Directly
• Encourages national use of IEC International
  Standards and IEC Conformity Assessment Schemes

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Types of participation

• IEC is a voluntary association of National
  Committees that fully represent electrotechnical
  interests in their countries
• Government, industry, testing laboratories,
  academia, consumer groups, etc.
• Membership one member per country

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The IEC Family

• IEC reaching out to new countries, tailoring
  services for existing Family
• The IEC Family totals 146 countries
• Membership 69 National Committees
• 77 Affiliate countries
• Goal to help establish and maintain true national
  committees tailored to countrys needs

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IEC family 145 countries

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National Committees

• Support the use of IEC conformity assessment
  schemes and standards within each nation and
  region, including translation
• Coordinate each nations consensus viewpoint and
  present in IEC via participation in the meetings
  
• International consensus standards development,
• Conformity assessment scheme operations, and
• IEC governance
• Members may vote on all policy issues and
  technical matters one country, one vote

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IEC functioning
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Organization chart
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Benefits

• Influence the developments and content of IEC
  standards
• Early warning of developing markets, establish
  customer contacts
• Improve product safety and quality
• Rationalization and cost reduction in design and
  manufacturing

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Benefits to governments

• International standards are best source for
  governments for
• legislation/regulation
• issuing tenders
• Recognized source for WTO compliance
• contributing towards fulfilment of the World
  Trade Organizations Agreement on Technical
  Barriers to Trades
• Standards provide detailed technical
  interpretation of the law

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Conclusion

• Electrotechnology a growing part of world trade,
  underpinned by IEC standards and conformity
  assessment services
• IEC standards and CA services offer
• market access
• global awareness
• technology transfer
• business efficiency
• Participation means real benefits

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STANDARDS DEVELOPMENT
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Technical Committees

• TCs and SCs are made up of
• a secretariat
• a chairman
• members
• NCs take part in the work of any TC as
• Participating member
• Observer member

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Standards development process

• Proposal for a standard

Development of the standard by the TC
Drafts of the standard by the TC
Voting by NCs
Standard published
Consensus achieved
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Standards Development

• International Standard development is a long
  process
• Before 7 to 8 years
• Now 3 to 4 years
• Publications in Catalogue
• 2008-01 5794 of which
• International Standards 5213
• Technical Specifications 173
• Technical Reports 325

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Key figures

• Operations
• TC/SCs 171
• Working groups 413
• Project teams 259
• Maintenance teams 426
• Active projects 1378

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Regional Centres

• IEC Asia-Pacific Regional Centre (IEC-APRC)
• Hosts and organizes meetings and events in the
  region
• Operations and activities include TC work since
  2004
• Participation in regional standards and related
  fora
• IEC Regional Centre for North America (IEC-ReCNA)
• Services the needs of IEC TCs, particularly those
  with secretariats located in North America
• Provide staff support to TC/SCs in the same way
  IEC CO does
• IEC Latin America Regional Centre (IEC-LARC)
• Aim to increase the awareness of the IEC in the
  region
• Encourage greater use of IEC Standards and
  participation in the technical work

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MARKETING
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Benefiting from IEC Centenary

• Efforts in 2006 have increased value of IEC brand
• IEC Standards now have new look
• Offered in colour
• English now followed by French

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Video messages

• Discover the IEC A general introduction using
  centenary material
• SMEs and the IEC Targeting at SMEs, using
  centenary material, including 2006 Lord Kelvin
  winner
• This is the IEC A new animated video that takes
  the viewer on a journey from the power station to
  the home, to the office to the hospital
  showing IEC Standards

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Academia

• Launch of zone for academia
• Includes audio and video introduction to IEC and
  standardization
• Lecture material available
• Library of academic papers on standardization
• Samples of documents and publications

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What is wattwatt.com?
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New promotional vehicles

• Thematic zones and brochures on
• Renewable energies
• Efficient Electrical Transmission
• Fibre optics
• Maritime navigation equipment
• Electromedical equipment
• Listing of IEC Standards and TCs

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PRODUCTS SERVICES
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Deliverables

• International consensus products
• International Standards (full consensus)
• Technical Specifications (full consensus not
  (yet) reached)
• Technical Reports (information different from an
  IS or TS)
• Publicly Available Specifications (IEC-PAS)
• Guides (non-normative publications)
• Limited consensus products
• Industry Technical Agreement (ITA)
• Technology Trend Assessment (TTA)

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Format Languages

• Format
• Paper
• Electronic
• Database
• Languages
• Monolingual English or French only
• Bilingual English and French
• Trilingual English, French, Russian

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Publications numbering system

• 1997 60000 added
• Consolidated editions
• Edition 1.0 base document without any amendments.
  
• Edition 1.1 edition one consolidated with one
  amendment
• Edition 1.2 edition one consolidated with two
  amendments
• Edition 2.0 second edition, may include new
  information combined as well as amendments from
  edition 1.x.
• Edition 2.1 second edition consolidated with one
  amendment

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Naming protocol

• iec62319-1-1ed1.0en.pdf
• iec60168ed4.2b.pdf
• iec60034-2-amd2ed3.0b.pdf
• iec60027-1ed6.0b.img.pdf
• iec60071-2ed3.0en_d.pdf
• iec61850-sered1.0.zip
• cispr24-amd1ed1.0b.pdf
• iecpas60099-7ed1.0en.pdf
• iecguide111ed2.0en.pdf

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New deliverables - history

• 1996 Adoption of PDF as distribution format
• 1997 Web repository for IEC standards
• 1998 Print-on-demand
• 1999 IEC Webstore
• 2000 Full IEC standards collection available in
  PDF
• 2001 Standards in database format
• 2002 Derived monolingual
• 2003 Stamping tool for pdf files
• 2004 Previews of standards
• 2005 Cross referenced publications
• 2006 Subscription collections
• 2007 RSS feeds, project packages

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Decline of paper
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Databases

• New approach pioneered by IEC, starting in 2000,
  to create a database-driven framework for
  standards development and distribution
• Successful implementations
• IEC 60617 Graphical Symbols for Diagrams
• IEC 60417 / ISO 7000 Graphical Symbols for Use on
  Equipment
• IEC 60061 Lamp caps, holders and gauges
• IEC 61360 Component Data Dictionary
• IEC 60050 International Electrotechnical
  Vocabulary

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Key features

• Integrated, user-friendly environment for
  web-based standards development and distribution
• No publication (paper or PDF)
• The database is the standard
• Access by subscription through Subscriptions
  Database Management
• Continuous updating of content

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Examples
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ISO/IEC JTC1 Collections

• Another new initiative with ISO CS
• Collections based on experts advice
• 12 Collections identified, 3 already available
• Pricing based on IEC-series approach
• Sold on DVDs

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Search for project

• Follow each development stages
• Target publication date

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Search for publication

• Link to previews
• Replaced / withdrawn
• Maintenance Result Date (MRD)

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Subscription Database Management

• Decentralized system for NCs to grant and manage
  access to graphical symbols databases for their
  customers

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Library Server

• Full IEC collection in pdf format
• Withdrawn publications
• Preview collection
• Search by
• Text
• Document number
• List by
• Reference
• TC
• Date - month or day

http//library.iec.ch
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Watermarked collection

• Central Library in pdf format
• Reference for experts
• Not for commercial exploitation
• Access via ftp access

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Catalogue feeder

• Sent twice a month
• Also available on an FTP site
• ftp//anonym_at_preview.iec.ch/preview/catextra.txt
• Access files with primary key and file name

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Email alerts

• Publication alert
• Every time a new publication is published
• Include links to Library Server
• Marketing alert
• Scope
• Potential customers
• Standards watch
• Link to preview and webstore

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Just Published

• Available via email and on-line
• Free of charge
• Twice a month
• Details all new publications released

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Welcome to Mnet

• Merge and reorganization of SSN and
  Communications Network

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SALES STATISTICS
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Total IEC CO sales by quarters
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Distribution NCs vs. Other
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Webstore and new products

• Webstore questionnaire and study has shown the
  shop is meeting best practices
• But areas for improvement
• Projects and Standards now packaged together
• Increased number of series available

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IEC CO Webstore sales
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IEC CO sales by quantity
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IEC CO sales by TC/SCs
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Royalties report template

• Shall include
• Publication reference
• Edition number
• Language
• Quantity sold
• Royalty
• Price
• Format
• Working with ISO to harmonize template

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MEET THE CSC TEAM
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Introduction

• The members of the IEC CSC are more than voices
  on the telephone or words on a fax or e-mail
• We are standing by to help you
• The team gives accurate and timely responses

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Whos who ?
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What do we do?

• Front office
• Customers assistance by phone / email
• Back office
• Invoices
• Payment allocation
• Chasers
• Royalties
• Statistics

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Ordering process

• Order placed
• On-line (Web Store)
• E-mail
• Fax
• Format
• Paper
• Electronic pdf, zip, CD-ROM
• Database

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Ordering process

• Payment
• Credit card
• Bank transfer
• Cheque
• Corporate account
• Delivery
• Downloading problems
• Publications damaged
• Orders lost

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THANK YOU