Popular Mechanics

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Popular Mechanics mediakit
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Edition belongs to American Publishing House The
Hearst Communications, Inc. Published in Russia
since 2002 Circulation 220 000 units Reading
audience Age Sex 16-19
7.4 Males 83,7 20-34 44.1 Females
16,3 35-44 20.5 45 - 28.1 Social
status Top managers 31.6 Specialists
28.1 Students 6.1 Income
?? 61.5 Source TNS Gallup Media,
NRS-?oscow (16), Mar-Jul08
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Circulation
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Rating,
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08 Source TNS Gallup Media, NRS-Russia
(16), Mar-Jul08
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Readership per each issue, thousands.
Source TNS Gallup Media, NRS Moscow (16)
Mar07-Jul07 Source TNS Gallup Media, NRS
Russia, Mar07-Jul07
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Exclusive Readership,
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08
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Loyal Readership,
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08
8
PM edition readership(marital status),
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08
9
PM edition readership (car)
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08
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PM edition readership (country house)
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08
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PM edition readership (computer usage per month)
Source TNS Gallup Media, NRS-?oscow (16),
Mar-Jul08
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Advertising Rates for 2009 , Euro 1/1
Placement 12200 Euro 1/2 Placement 7300
Euro1/3 Placement 5500 Euro1/4 Placement
4400 Euro First spread 25000 EuroSpread
after content 23800 EuroSpread 22300
Euro Special position near Editors
Letter 12800 Euro Special position near
Content 12800 Euro Special position near
Readers Letter 12800 EuroSecond Cover
14500 EuroInside Back Cover 13000 Euro Back
Cover 15950 Euro without VAT Payment terms
Every advertisement must be paid before
publication according to the terms of the
contract. Discounts for the advertising agencies
10Extra charge for special position
15 Production of advertorial 5 of base rate
Tel. [phone] Fax (495)
232-17-82Address 3 Polkovaya Ul., Bldg. 1,
Moscow, Russia 127018
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Release dates 2009
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Distribution Network
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Website Audience

• Popular Mechanics website daily audience exceeds
  21,600 users and 54,500 page views.
• Average weekly audience in November 2008 was more
  than 127,600 users.
• Total monthly audience is 540,000 users

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Rate card (2008)

• 600?90 banner on the top.. 70,000 RUR
• 240?400 banner in the right column..85,000
  RUR
  
• Price is per 1 week static flight throughout all
  the website pages.
• VAT 18 is not included.
• Tech requirements GIF, FLASH up to 30 Kb.
• Contact Natalia Rossokhina 7 495 232-17-82,
  n.rossokhina_at_imedia.ru