Mayhem Sports and Entertainment Marketing

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Mayhem Sports and Entertainment Marketing

• Taft Richardson
• Professional Sports Marketer

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About Mayhem

• Created in the year 2000
• We operate out of Grand Rapids, Michigan
• Started out representing just one minor league
  baseball team
• Now we represent 12 different teams in 4
  different professional sports

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About Mayhem cont.

• We have a staff of 72 professional sports
  marketers
• Each team 6 group members
• Group members take turns being the team leader

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Who do we represent?

• Chicago White Sox
• St. Louis Cardinals
• Detroit Pistons
• New England Patriots
• Detroit Red Wings
• Pittsburg Steelers

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Who do we represent cont.

• Miami Heat
• Seattle Supersonics
• Washington Nationals
• San Antonio Spurs
• Denver Broncos
• Oakland Raiders

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Highlights of Mayhem

• Teams that have won World Championships while
  represented by us
• White Sox (2005)
• Pistons (2004)
• Patriots (2001, 2003, 2004)

• Red Wings (2002)
• Steelers (2006)
• First firm to represent the Washington Nationals

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Services

• Public and Media Relations
• Licensing / Merchandising Deals
• Promotional planning and Marketing of team

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Why Choose Mayhem?

• Extensive Expertise
• Proven our value
• Exceptional Employees

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Why Choose Mayhem cont.

• Mayhem can promote your team to the top
• Before you are winning, we can get the fans in
  the gates
• After you are winning, we keep them there

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Summary

• We represent the finest professional sports teams
  in the nation
• We would love you welcome you on board to our
  team
• Any questions?

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Works Cited

• www.detroitredwings.com
• www.nba.com/pistons