The Largest Basketball Offering Online!

1
The Largest Basketball Offering Online!
Audience Metrics
(June 2009)

• 12.2 Million Unduplicated Uniques
• 133.7 Million Page Views (NBA.com U.S. only)
• 12.6 Million Video Plays (NBA.com U.S. only)

8.9 Million Uniques
4.5 Million Uniques

• Benefits of NBA.com Yahoo Sports/NBA
• Reach Larger audience than CBS Sports and
  Fanhouse (formerly AOL Sports), and the 1
  Basketball Offering online!
• Engagement Interaction Exclusive action-packed
  content engages users to view about 17 million
  videos per month!
• Unique Audience NBA.com visitors can not be
  found on other sports properties ( of visitors
  to NBA.com who DO NOT visit the following sports
  sites)
• NHL.com 88
• NFL.com 92
• CBSSports/CSTV Network 76
• Fox Sports on MSN 80
• MLB.com 70
• ESPN.com 50

NBA.com Demographic Compositions based on Persons
2
Demographics Comp () / Index
Male / Female 71 / 29
Adults, 18-34 25 / 128 Index
Men, 18-34 17 / 180 Index
Adults, 18-49 63 / 136 Index
Men, 18-49 46 / 206 Index
African-American 14 / 174 Index
Sports/Games Comp () / Index
Basketball (Participation) 25 / 757 Index
Fantasy Sports (Online, Yest.) 13 / 472 Index
Fantasy Sports (Online, 30 Days) 22 / 390 Index
Sports/Sim. Games (Online, Yest.) 5 / 437 Index
Playstation 3 (Owned) 10 / 192 Index
NBA.com Compositions based on Persons 18
Source Turner Sports Entertainment Digital
Research based on data from Nielsen Online
NetView Home Work Panel (Unique Audience,
Audience Overlap, Demographics), _at_Plan
(Sports/Games profile points), Omniture (Page
Views, Video Plays). Periods June 2009 (Unique
Audience, Audience Overlap, Demographics, Page
Views, Video Plays), Summer 2009 (Sports/Games
profile points). Note Page Views and Video
Plays do not reflect activity on Yahoo! Sports
NBA section.