Perceptions on Brussels

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Perceptions on Brussels

• assessing the emotional capital and desirability
  of Brussels

Learn_at_Lunch, 14 May 2008 Robert Manchin Gallup
Europe
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Note on data sources
The Gallup Soul of the City programme measures
and tracks the political, economic and social
well-being of over 250 cities globally, based on
how residents view their citys performance in
providing healthy living and working conditions.

• Sources for the current presentation
• Flash EB 194 (Urban Audit Perception Survey
  2006) Sample size about 500 and 1000 per city,
  interviewing was carried out by telephone
• Flash EB 217 (Intercultural Dialogue 2007)
  Sample size 1000 per country (100 Brussels), by
  telephone
• - EU ICS (Safety and Security Survey) Sample
  size 800 per capital city, by telephone, 2004
• - Gallup Soul of the City Database Sample size
  about 500 and 1000 per city

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The object of desire cities as magnets

• How can European cities, and especially Brussels,
  build up on the necessary emotional capital in
  order to keep and attract key workers?
• How does Brussels compare with other European
  cities?
• Attracting whom? Within country, outside?
• What are the residents' satisfaction drivers?
• Is there a city-specific bias in the eyes of
  beholders?

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Levels of Emotional Capital
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Distribution of urban emotional capital
North(west ) South(east) divide
FULLY ENGAGED GOOD, BUT DISINTEGRATING STRIVING
DISENGAGED
Kép Európa népsuruségi térképe
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Cities in the various categories...
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Pillars of Emotional Capital(regression model,
dependent satisfied in city, attributes with
highest Beta shown for each cluster, in
descending order)
HIGH on emotional attachment if very positive
assessments of...
BRUSSELS specific5-year optimism Immigrants
(NEG) Good for other EUpeople
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• United in Diversity?
• The EU capital

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The strength of attraction is related to urban
quality -- but straining manageability
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Attracting from near and far
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Interculturalism as daily experience
Thinking back to the LAST 7 DAYS, did you have
any interaction either personally or virtually
with the following group of people I will read
to you?
83overall
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Brussels more cosmopolitan
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Integration problems divided judgement
DK
Q2b. Please tell me whether you strongly agree,
somewhat agree, somewhat disagree or strongly
disagree with each of these statements b.
Foreigners who live in CITY NAME are well
integrated by city
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• The Eyes of the Beholder

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Brussels rank among citiesgeneral population
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Brussels rank, in the eyes of the young
professionals
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Double vision( very satisfied)
Young professionals
General population
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Assessment of local area in European capitals
(citizens perceptions)
Adverse neighbourhood characteristics
Property crimes in the area
Violent crimes in the area
source EU ICS 2004, N800 in each capital,
telephone survey
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Demands of the Creative Class(attributes that
make the European Creative Class satisfied with
living in their city)
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BRUSSELS
BARCELONA
BERLIN
LONDON
PARIS
Not on the Map for the Creative Class Most
preferred cities to work and live in, creative
professions, below 40
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Satisfied to live in CITY(strongly agree, )
ALL RESIDENTS
YOUNG PROFESSIONALS
(IN FRONT OF CITY NAME, THE OVERALL RANK AMONG
CITIES IS SHOWN)
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"cities are not made from their roofs, stone
walls, bridges and canals but from men able to
grasp opportunities and make the most of them"
Alcaeus, BC 7th century
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Gallup Soul of the City Programme

• The Gallup Soul of the City program allows cities
  to measure and track the political, economic and
  social well-being of a city based upon residents
  opinions on its performance in providing positive
  living and working environments. Examples are
  personal safety and security, housing,
  employment, educational and healthcare quality,
  leadership, engagement in city offerings, etc.
• The goal is to help each city and relevant
  stakeholders foster economic development and
  multiculturalism and learn how to better satisfy
  urban dwellers.
• Cities work similarly to brands for their
  citizens, and Global Cities are global brands,
  too. Gallup provides measurement that quantifies
  the engagement of the citizens in each city.
  Gallup looks further than the economic conditions
  and asks questions that relate to all three Bs
  of the famous quality of life components Being,
  Belonging, and Becoming.
• The results reveal the levels of "soul" (defined
  as a construct of happiness, commitment and
  passion) by a city's primary customer base.
• This could prove especially valuable by enabling
  clients to track progress resulting from urban
  policy decisions or specific city improvement
  efforts in which they were (or are to be)
  involved.

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Gallup Soul of the City Programme

• A menu card for possible topics of the survey is
  the following
• Engagement to the city Satisfaction, Would stay,
  Would recommend
• Momentum metric Comparison with the past,
  Expectation for the future
• Emotional attachment Pride in various locally
  relevant institutions or aspects of the strengths
  of the city, including the local sports teams,
  the architecture, the esthetic environment,
  coolness, or innovativeness, possibilities to
  go out, or access to the desired cultural
  attractions.
• Evaluation of city services Satisfaction with a
  series of city services or aspects of city life,
  such as transportation, schooling, health,
  sanitation, etc.
• Political / economic assessment Including
  assessment of leadership, City economy and
  Family finances
• Workplaces Assessment of the workplaces in the
  city, Fear of unemployment
• Personal safety Crime experience and Fear of
  Crime
• Inclusiveness Discrimination experience, City as
  a place to live for the elderly, children
• Altruism Involvement in charity, voluntary
  activities
• Cities 100 cities in Europe and 250
  worldwide
• Method Telephone-based interviews, Computer
  Assisted Telephone Interviews (CATI) (use of
  citywide probability samples to produce
  representative city-level statistical estimates)
• Sample 500 or 1,000 interviews per city
• Frequency 1 survey every second year

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Contact

• For more information, please contact
• The Gallup Organisation Europe
• 70 Avenue Michel-Ange, BE-1000 Brussels
• Web www.gallup-europe.be/soulofthecity
• Email contact_at_gallup-europe.be
• Tel [phone]
• Fax [phone]

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