Increase the Effectiveness of Your Survey Research

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Increase the Effectiveness of Your Survey Research

• February 26th, 2003

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Seminar Agenda

• Trends
• Challenges in survey research
• Survey research defined
• 7 Steps to effective survey research
• Survey Process
• Survey Creation
• Data Collection
• Data Access
• Data Preparation and Management
• Analysis
• Reporting
• Deployment
• Case Study
• Conclusion and QA

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Trends driving the need for survey research

• Member satisfaction and retention
• Patient satisfaction and retention
• Identify areas that exceed expectations and
  those that need improvements

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Challenges in survey researchall point to
conducting effective survey research
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What is Survey Research?
Survey research is much more than asking
questions It is a process centered around
collecting and analyzing information from a
sample population in order to make better
decisions.
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What is Survey Research?

• Survey research involves
• Planning and Survey Design
• Data Collection
• Data Access
• Data Management and Preparation
• Data Analysis
• Reporting
• Deploying Information

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The 7 Steps in the Survey ResearchProcess
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The Stages in Brief
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The 7 Steps in Survey Research Planning and
Survey Design


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Planning and Survey Design
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• Effectiveness Questions
• Do you have a goal?

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Planning and Survey Design
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• Effectiveness Questions
• Do you have a goal?
• Do you know the best method to collect the data?

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Planning and Survey Design
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• Considerations for method selection
• Type of population to be surveyed
• Obtaining a representative sample
• The types of questions asked
• Amount of funds and personnel available

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Planning and Survey Design
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• Effectiveness Questions
• Do you have a goal?
• Do you know the best method to collect the data?
  
• What population will you want to survey?
• What is the best survey design?

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Planning and Survey Design
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• Considerations for survey design
• Respondents are motivated to complete it
• The questions are all read correctly and
  thoroughly
• Respondents understand how to answer each
  question
• Returning the questionnaire is an easy task

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The 7 Steps in Survey Research

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Data Collection
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• Effectiveness Questions
• Can we collect the data using multiple methods to
  create a master database?
• Is the incoming response data valid?
• Can we reuse our surveys easily?

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The 7 Steps in Survey Research
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Data Access
3

• Effectiveness Questions
• How much manual effort is involved in maintaining
  data quality as you move from data collection to
  data analysis?

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The 7 Steps in Survey Research
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Data Management Prep
4

• Effectiveness Questions
• What do we have to do in order to create the data
  files structure?
• How much manual effort is involved in cleaning
  the response data?
• How much manual effort is involved in re-coding
  the information from my survey?

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The 7 Steps in Survey Research
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Data Analysis
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• Effectiveness Questions
• Am I extracting the most value from my survey
  data?
• Am I using my data to predict future behavior?

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The 7 Steps in Survey Research
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Reporting
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• Effectiveness Questions
• Are your reports easily understood by your
  audience?
• Are your reports easy to create?
• Can you easily export your reports to popular
  software programs?

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The 7 Steps in Survey Research
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Deployment
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• Effectiveness Questions
• Can all end users of our reports view the results
  quickly?
• Do we have interactive reports for the end users
  and decision makers?
• Are the report views customizable?

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The 7 Steps in Survey Research
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Effectiveness checklist

• Create a wide variety of survey questions
• Easy to use library for storing commonly used
  questions
• Reuse your surveys again and again
• Build your data repository and create your survey
  in one step
• Distribute surveys using multiple methods
  simultaneously
• Collect all the data you want over the web, LA or
  entry stations
• Minimize manual processing
• Validate data w/ no extra steps

• Know your data is clean
• Stop having to recode response data
• Perform meaningful analyses
• Use every type of analysis you can on each survey
• Provide actionable results that can predict
  behavior
• Prepare reports to your audiences needs
• Make reports interactive and customized
• Minimize republishing reports
• Easily republish reports

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Case Study
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The 7 Steps in Survey Research Planning and
Survey Design


Effectiveness checklist Planning Established
survey goals Patient satisfaction
Improve patient care Patient
retention Representative sample Quick survey
response time Cost-effective
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The 7 Steps in Survey Research

Effectiveness checklist Built master database Set
up rules for quality control Reused existing
questions Professional looking design Reduced
time needed for steps 3 and 4
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The 7 Steps in Survey Research
Effectiveness checklist Eliminated recoding of
labels Eliminated recoding of variable
properties Reduced time spent to seconds
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The 7 Steps in Survey Research
Effectiveness checklist Data file structure
already set Set up rules for quality
control Reduced data cleaning time Performed
validity checks
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The 7 Steps in Survey Research
Effectiveness checklist Extracted full value from
data Descriptive analysis Predictive
analysis
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The 7 Steps in Survey Research
Effectiveness checklist Reports considered
audience needs Word document
In-person briefing Provided right level of
detail
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The 7 Steps in Survey Research
Effectiveness checklist Deployed results to all
report readers quicklyInteractive, customizable
reports Saved researcher time making multiple
iterations of reports
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In conclusion
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Questions?
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Thank you for your time and participation
Trisha Stratman tstratman_at_spss.com SPSS
Inc. www.spss.com 233 South Wacker Drive
Chicago, IL 60606 800-543-2185
Jennifer Galvan jgalvan_at_spss.com SPSS
Inc. www.spss.com 233 South Wacker Drive
Chicago, IL 60606 800-543-2185