Beyond SpeedtoMarket

1
Beyond Speed-to-Market

• Turning the Supply Chain
• Into
• The Demand Chain
• AAFA Supply Chain Leadership Conference
• Savannah, Georgia
• March 22,2006

2
Beyond Speed-to-Market

• Panel Fred Isenberg, New Generation
  Computing
• Jim Sciabarrasi, New Balance
• Barry Shapiro, Chicos
• Jeff Streader, VF Corp
• Moderator John Short
• W John Short Associates, LLC
• Organizer Rick Horwitch, Bureau Veritas

3
Beyond Speed-to-Market

• The Demand Driven Supply Chain
• combines world class supply chains with
  near-real-time consumer demand information to
  create a Virtual Vertical Company (VVC) that
  delivers world class operating performance in
  order to produce industry leading financial
  results

4
Beyond Speed-to-Market

• ..though US supply chains became significantly
  faster and cheaper between 1980 and 2000, product
  markdowns owing to excess inventory jumped from
  10 to 30 of total units sold while customer
  satisfaction with product availability
  plummeted..
• Hau L. Lee, Co-Director
• Stanford Global Supply Chain Forum
• Harvard Business Review October 2004

5
Beyond Speed-to-Market

• Global Logistics Supply Chain Magazines annual
  ranking of the 25 top US companies in Supply
  Chain management based on operating and financial
  performance included only one apparel or footwear
  company
• Nike

6
Beyond Speed-to-Market

• Panel Challenge
• What are the collaboration and communication
  strategies being developed and technologies being
  implemented to combine PDM, PLM, sourcing,
  logistics and consumer demand information to
  create a
• Demand Driven Supply Chain