Introducing DURATECH Clothing

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Introducing DURATECH Clothing

• Presented ByMark Tyler Jessica Lupe
  Brittany Ben

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Recommendations

• Conduct a Consumer Poll
• Develop a Sales Pitch.
• Set Up Meetings with Potential Retailers.
• Meet with an Advertising Consultant.
• Educate Customer Service Staff about New Product
  Line.

3
Conduct Consumer Polls

• Conduct field research
• Gain information via polls and interviews
• Provide sample products for testing and
  inspection
• Gain consumer opinion on durability

4
Develop a Sales Pitch

• Sales pitch should include
• Estimated profit analysis unique to each company
• Features and benefits of product
• Include advertising scheme
• Illustrate findings from consumer polls
• Propose price reduction for large quantity
  purchases, or an early buy program
• Reiterate the abundance of customer relations
  staff within our company

5
Meet with Potential Retailers

• Contact potential retailers
• Work to develop a strong professional
  relationship
• Inquire about their wants and needs as a company
• Gain knowledge about each company before formal
  interview

6
Meet with an Advertising Consultant

• Collaborate with an advertising consultant to
  develop
• Point of purchase advertisement
• Brochures
• Flyers
• Media should be eye catching, interactive, and
  educational

7
Educate Staff

• Educate staff about new products so they are
  prepared to handle
• Sales calls
• Returns
• Faulty merchandise
• Company specials and discounts

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Market analysis
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Market Analysis

• Largely focused towards agricultural and
  construction workers.
• Technology used will be greatly beneficial to
  those involved within these occupations.
• The target market within agricultural and
  construction occupations is directed to young
  males (18-24 years old), but not limited to.

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Market Analysis

• Average income for farm/construction workers is
  projected in 2008
• Farmers
• USA 40,000
• Oregon 38,000
• Dairy Farmers
• USA 48,000
• Oregon 46,000

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Market Analysis

• Average income projected for construction workers
  in 2008 is
• Construction
• USA 52,000
• Oregon 50,000
• Average Income projected for all households in
  2008
• Income per household
• USA 84,000
• Oregon 80,000
• Considering expenses have increased
• Feed
• Fuel
• Utilities
• Primarily farmers and construction workers will
  need to buy apparel
• that adapts to their environments and is expected
  to last for an
• extended period.

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Market Analysis

• Consumers wish to have different styles
  incorporated into their attire although in
  laborious environments.
• Styles
• Tight fitting, boot-cut Loose fitting, more
  baggy
• Modified for various environments
• Rainproof, flameproof
• Colors
• Black, Brown, Charcoal, Khaki, Navy
• Sizes
• Length of pants (Short, Regular, Long)
• Waist sizes to scale (Ex 34-36-38)

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Competitive Assessment

• Information on Competitors
• (Carhartt, Wrangler, Dickies, Levi)
• Established market, traditional wear
• Target both young and old workers
• Global distribution
• Basic, average Work Jeans 35-45

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Competitive Assessment

• Where we can excel in the work wear market
• Local Market, where attention to individual
  customer is priority
• Provide a durable and breathable alternative to
  the average jean
• Customized jean to fit any type of worker for any
  environment
• Same price as average jean 35-45 (great value)

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Potential Retail Locations in Corvallis/Albany
Area

• Coastal Farm and Home
• Denson Feed and Seed Store
• Feed and Seed Inc.
• Home Depot
• Philomath Feed
• Robnetts Hardware
• The Tack Box
• Wilco Farm Store

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Distribution Location

• Local Corvallis distribution center used as
  warehouse for product, home base for business
  operations, and studio for design
• Renovation of industrial building
• No flagship retail storefront

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Signature Work Pant Financial Analysis

• 3 yards of double twill denim to make 1 pair of
  jeans.
• 5.00-7.00 /yard for a typical commercial grade
  22oz canvas double twill.
• Buttons/rivets/zippers per pair is approximately
  2.00-3.00 for nickel
• or bronze trim (typical trim for denim).
• Leather brand tag, and embroidery is 5.00
• The parts for the adjustable knee pads would be
  about 5.00 per jean. This includes
• materials and outsourcing parts for production.
• Lyrca Spandex / Polyester blend for
  breathability costs about 16.00 per yard,
• but we'd be only using about 1/6th that for
  specific parts of the jeans. So, 2.50
• 14.00-17.00 for raw materials.
• Add another 2.00 per jean for manufacturing
• 1.00 for shipping (since we're doing it in bulk
  freight).
• We're looking at about a cost of 25.00 per
  finished garment.

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Signature Work Pant Financial Analysis

• The average price for our competitors is around
  35.00
• With our finished garment being 25.00, after
  adding the cost for daily operations, and
  employee payroll we are looking at a price of
  around 33.00 retail per pair.
• Anything above that will be profit.
• Great value for the price point (technology)

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Design

• Take advantage of new advancements in textile
  technology for wicking moisture, providing
  comfort, and resilience.
• Patented DURATECH TECH-kneeq Technology, allows
  for customizable knee protection built into
  workpants.
• Various fits and cuts allow for maximum
  flexibility, fitment, and style selections for
  all body types and needs.

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Design
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Design