PBIRG Member Survey

1
PBIRG Member Survey

• Objectives
• Ensure that Workshop attendees understand look
  and feel of Web surveys
• Assist PBIRG with assessing members training
  needs
• Process
• Design by PBIRG and Cozint
• Cozint programming, QC, testing
• All members invited to participate via e-mail
• Cozint monitored field and processed data

2
Survey Results Profile of the Sample

• Employment status and responsibilities
• 49 of respondents are vendors, 42 work at a
  biopharm company, and 9 are freelance
  consultants
• Over half the sample (55) has direct reports
• Years in industry
• An experienced respondent group mean of 13 years
  in biopharm with a median of 11
• 81 reported at least five years, 59 at least
  ten years, 23 at least 20 years

3
Survey Results Profile of the Sample

• Those planning to attend the Fall Workshop
  averaged nine years experience, with a median of
  eight, less than the total sample
• Consultants, vendors and manufacturer employees
  all reported a broad experience range

4
Survey Results Profile of the Sample

• Participants functional areas of responsibility
  center on primary market research (85) and
  secondary research (59), with strategy
  development (47), pricing (46) and forecasting
  (45) all apply to nearly half the sample
• Competitive intelligence (37) and knowledge
  management (35) also important

5
Survey Results Profile of the Sample

• Close to half those surveyed (44) reported
  attendance at the May AGM, with only about half
  as many (23) anticipating participation in the
  Fall Workshop
• Full and Affiliate members reported about equal
  attendance at the AGM however, full members were
  more likely to anticipate Workshop attendance

6
Survey Results Professional Development
Activities

• In the last year, most participants had attended
  external (64) and/or internal (56) training
  nearly half (44) had obtained free information
  via the Internet for professional development
  purposes
• Very few had attended a university course in
  person or via distance learning (5 each), or
  taken a fee-based online training course other
  than a universitys (4)

7
Survey Results Professional Development
Activities

• Almost all respondents (86) had identified at
  least one professional development activity on
  their own however, nearly one-third (30) had
  participated based on a company requirement
  and/or at someone elses strong suggestion (28)
  
• Biopharm company employees were much more likely
  to have also attended training based on a company
  requirement, or at anothers suggestion

8
Survey Results Professional Development
Activities

• When asked to estimate organizational costs for
  their individual participation in external
  professional development activities over the last
  year, one-fifth (19) of respondents were unable
  to answer, and another ninth (11) perceived that
  no organizational expense had accrued.

9
Survey Results Professional Development
Activities

• Among those members specifying an annual expense,
  89 reported at least a 1K expenditure, with
  half (51) reporting a minimum of 5K and
  one-fourth (26) reporting at least 10K in
  expenses
• A negative correlation between years of
  experience and professional development expense
  was seen

10
Survey Results Professional Skills

• More than three-fourths of members (82) reported
  setting individual performance goals each year
  of these, 80 characterized professional
  development as part of these goals
• A similar percentage (85) reported receiving
  performance evaluations, with not quite
  two-thirds (61) acknowledging enhancement of
  professional skills as a factor in these
  evaluations
• Thus, professional development is reportedly more
  likely to figure into annual goals than annual
  reviews

11
Survey Results Managerial Evaluation

• The half (55) of members with direct reports
  were asked whether or not enhancement of their
  subordinates professional development factors
  into their own evaluations
• The vast majority (93) of those supervising
  colleagues reported that they personally are
  evaluated, with 70 of those responding that
  subordinates professional development does
  affect managers own evaluations

12
Survey Results Professional Development Needs

• In an open-ended question, PBIRG members were
  asked to identify the subject on which they are
  most interested in learning more
• Eight of 78 respondents were unable to specify an
  area of interest
• Many keyed on quantitative research in general,
  or specific topics, such as conjoint/ financial
  /secondary data analysis statistical methods,
  such as logistic regression forecasting health
  economics
• However, qualitative methods were also of
  interest, from interviewing to report writing

13
Survey Results Professional Development Needs

• Topics of interest included general managerial
  skills as well as project management, leadership,
  negotiation, consultative selling, organizing
  results for presentations, disseminating
  strategic information, strategic thinking,
  professional writing, and managing the
  information overload
• Technology topics mentioned centered on computer
  skills, online marketing research, and Internet
  searching
• Another area cited was the impact of cultural
  differences on the research process, e.g. the
  roles of various specialties by country

14
Survey Results Professional Development Needs

• Participants were asked to specify whether they
  were not interested, somewhat interested or very
  interested in each of the following educational
  topics
• Advanced quantitative techniques
• ATC classification
• Basic CI forecasting market research
• Differences between biopharma and other marketing
  research
• E-commerce
• Internet OUS pricing research
• Portfolio management

15
Survey Results Professional Development Needs
Some Interest High Interest