ELC 498

1
ELC 498

• Day 21

2
Agenda

• November 28
• Sothebys-Kristin
• Recap of Market Makers
• Intro to Networked Utility Providers
• December 1
• Adobe Systems Anup
• Round 4 Grading due Dec 2 at Midnight
• Recap of Networked Utility Providers
• Intro to Application Service Providers

• December 5
• Everdream Donnie
• December 8
• Doubletwist -Steve
• Recap of Application service providers
• Student Case studies due

3
Agenda

• December 12
• Student Case study Presentation
• December 15
• Student Case study Presentation
• Final Exam Assigned
• Final weeks
• Final Exam Due
• Spring 2006 Book List
• http//perleybrook.umfk.maine.edu/sp2006BL.htm

4
Issues Facing Market Makers

• Business model lead generation or transactions?
• If transactions, relative emphasis on exchange
  versus catalog?
• Liquidity versus transaction cost savings
  benefits
• Try to disintermediate any existing players?
• Give equity to large buyers/sellers to gain
  momentum?
• Preserve anonymity of buyers/sellers? If so, how
  to build trust?
• Compromise neutrality to increase revenues?
  (e.g., Monster.com becoming a headhunter)
• Rollout penetrate a single vertical market
  across multiple geographic regions, or multiple
  vertical markets across a single geographic
  region?