Love it Then Pump it'

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Inside Online
How Social Networks Are Changing Our Community
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Social Networks / Media

• Social media is like teen sex. Everyone wants to
  do it. Nobody knows how. When its finally done,
  there is surprise its not better.
• Avinash Kaushik, Google

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Social Networks / Media

• Social media is an umbrella term that defines
  the various activities that intergrate
  technology, social interaction, and the
  construction of words, pictures, videos and
  audio.
• Wikipedia

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Social Networks / Media
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Social Networks

• For the first time, communication is multi-way. A
  billion people talking to a billion people.
• No one is in control in social networks the
  power lies with the community.
• Both scary and exciting.

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Social Networks

• Example SameSame.com.au forums, Facebook,
  webutations, comments, topics, conversations,Users
  control the net.
• Every new person is a new voice and loss of
  control.

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Social Networks

• Why are Social Networks important?

• http//www.youtube.com/watch?vsIFYPQjYhv8

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Social Networks and MSM
Source 2008 Gay Census for Same Same/ACON
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Social Networks and MSM
Source 2008 Gay Census for Same Same/ACON
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Social Networks and MSM
Visit this site at least once a week
Frequency of visits
Source 2008 Gay Census for Same Same/ACON
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Online World vs Real World
Research Discuss Plan Purchase Tix
Meet Socialise Interact Consume
Discuss Reflect View Photos Read reviews
W H A T
Anticipation
Action
Reflection
Punter
W H E R E
Facebook Myspace Same Same Google
Forums Photos Reviews Gossip
Festival Gig Club Party
4 8 weeks
1 - 4 weeks
8 hours
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How To Be A Part Of It

• Listen
• Fish Where The Fish Are
• Engage People
• Live It

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1. Listen

• Some things that everyone in this room needs to
  be doing
• Google News Alerts
• Google Blog Alerts
• Facebook Searches
• Twitter Searches
• Forum reading
• We all know about Twitter as a way of giving
  updates, but as an information source it is much,
  much richer.

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1. Listen

• Keyword Search
• HIV
• Thisisoz
• Aboriginal
• Marijuana
• Good program Tweetdeck

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2. Fish Where The Fish Are

• Become familiar with where you audience goes for
  information, and go there too.
• Facebook, Mypsace, Same Same, Manhunt.
• Your target market are already on these sites, so
  you need to go to them rather than trying to
  make them come to you.
• Example Vic Uni
•  
• 35,000 impressions (300x60 sponsor spot tile)
• Result 170 click throughs
• Doubled their response rate.

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3. Engage

• Engaging with your audience is easier than you
  think.
• Ask them what they want and respond to it.
• It might be as simple as what we do on SS and
  adding an Ask Same Same forum. Over 500
  threads, each with dozens of responses on them.

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3. Engage

• Example This Is Oz
• Amazingly simple initiative
• Great media cut through.
• Handing control over to the user

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3. Engage
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3. Engage

• 75,000 ideas in first six months.
• Successful because it contained the following
• Share
• Vote
• Discuss
• See
• These four components provide a ongoing loop of
  discussion, interaction and action.

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3. Engage

• www.eternalmoonwalk.com

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3. Engage Eternal Moonwalk

• Simple
• Interactive
• User-generated
• Social

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3. Engage - Health

• Lessons
• People want to be engaged
• People want to create their own content
• People want to offer up their own ideas
• Opportunity Give them a platform to do that

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4. Live It

• Social networks are fun.
• You constantly learn new things about your areas
  of interest, follow and meet new people, engage
  with people on their playing field.
• Dive in and experiment.

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How To Be A Part Of It

• Listen
• Fish Where The Fish Are
• Engage People
• Live It