Sailing Industry Company

1
Sailing Industry Company Event Advertising
2
For the last forty years, advertising decisions
have been pretty simple how much can we justify
spending with the sailing magazines and which
ones? The Internet is changing the way business
is being done and this includes marine industry
business. Now some major marine companies are
reporting that up to 70 of their sales leads are
coming from the Internet. Have you changed your
advertising mix yet, or are you missing out?
3
The Internet is now the preferred news source
for the 18-34 age group and is spreading
upwards.
..Carnegie institute Dec 2005 Web
Trounces Magazines as Preferred Information
Source for special interest groups.

. Content
Intelligence Group Aug 2001 Online adsare
the fastest growing market segment.. expected to
overtake radio, magazines in less than five
years.

..industry consultant Frost Sullivan Jan 2006
4
Sailors have already voted with their mouses.
Their sport rarely makes it to the mainstream
news, so in the past, they found news in sailing
magazines (with a 30-60-90 day delay). Now they
receive the majority of their sailing news
online, within minutes or hours. Advertisers
having recognised this trend are now adding, or
expanding, to online media as a major part of
their advertising mix. So where to advertise?
5
Sail-World.com is the most popular sailing news
site in the world. At current rates it will have
a giant 500,000 unique visitors in 2006. In
December alone there were more than 4 million
page views. That makes it a big sailing
magazine. (a sailor who visits every day all
year is still just one unique visitor.)
6
Sail-World.com started in Australia but it now
has sites in the USA, the UK, Europe, Asia and
New Zealand and we are launching the African site
soon.Sail-World has been racing focused. Now
Sail-Worlds Cruising Editor Nancy Knudsen, is
delivering Cruising News for all sites. In 2006
our Cruising Newsletter will go to 20,000
sailors every week!
7
With an audience of 500,000 across the year,
Sail-World is a very effective advertising
medium. Instant reach and a giant audience.
Sail-Worlds advertisers use a variety of
online methodsto attract the attention of
potential customers.
8
Advertising buttons - Static, animated and Flash
movies on all the Sail-World sites. As the most
visible part of the Sail-World promotional
activity, they provide significant brand
awareness (and drive traffic to advertisers
websites). Sail-World advertising buttons are on
every page of the site. They rotate on the left
and right hand side of the site.
9
People are 12 times more likely to pay attention
to a piece of editorial than they are to an
advertisement.
10
So, interesting press releases, with heavy news
content, can deliver real results for Marine
Advertisers. Online promotional campaigns,
stories and images, can run on Sail-World Racing
and Sail-World Cruising sites world-wide, but
they must be sufficiently newsworthy.Look at
the following examples
11
This interview with the Gill founder is
interesting, newsworthy and delivers a powerful
message.
12
Mariner Boating is marketing Adventure Sailing
it knows how to make destinations desirable
through editorial content.
13
2005-2006 World Match Racing Tour News                            
                     
Sail-World provides valuable coverage for events
large and small Instant reach delivers value for
the Advertising Events Sponsors and Organisers
Brazil Sailing Cup launches World Tour    
Wed, 25 Jan 2006
'WorldMatchRacingTour.com' by Event Media
The inaugural Brazil Sailing Cup, the first event
of the World Match Racing Tour (successor to the
Swedish Match Tour) sanctioned by ISAF, features
an outstanding line up that includes the top five
on the tours leader board and the reigning world
match-racing champion.The inaugural Brazil
Sailing Cup is Stage 5 of the 2005-06 World Tour
schedule, which features nine stages. Racing is
scheduled Mar. 14-19, 2006. The event will be
hosted by the Angra dos Reis Yacht Club in Angra
dos Reis, Brazil, about 100 miles west of Rio de
Janeiro, and sailed on Ribeira Bay.Twelve
teams, eight of which represent syndicates for
the Americas Cup, have entered to compete for
the 100,000 prize purse, which includes 35,000
for the winner. Racing will be held in SM40s
(previously Swedish Match 40) in the first-ever
ISAF Grade 1 match-racing event in South America.
The fleet of SM40s left Portugal two weeks ago
and is due to arrive in Brazil on Feb. 2.The
Ministry of Tourism joins in partnership for the
organization of a great international nautical
event, which will be prestigious to Angra dos
Reis and to Brazil itself, said Walfrido dos
Mares Guia, the Brazilian Minister of Tourism. I
wish all the participants an excellent regatta,
assured of the wind and sea conditions of Ribeira
Bay, coupled with the athletes quality, will
guarantee an excellent event.
14
Sail-World does not wait for sailors to visit
the site. 80,000 Sail-World newsletters a week
deliver News, Advertisers Press releases and
hyperlinked ads to Sail-Worlds loyal subscriber
base.
15
NewsNow- A major world news feed
Sail-World news stories are picked up by major
news feed services like NewsNow, Yahoo and
GoogleNews. They are circulated every 15 minutes
around the world.

• 30 minutes to 1 hour old
• Movistar takes third Sail World 0435
• Sailing...Have a Go! launched in New
  Zealand Sail World 0426
• 2 to 4 hours old
• Australia. Bouwe Bekking has nursed the injured
  movistar home to a Volvo Ocean Race... BYM
  News 0154
• Earlier Today
• ABN Amro One hits Yarra River first ABC
  Online 0038
• Leader Amro One wins second The Scotsman 0010
• I'm sailing the wrong way around world (but I'm
  OK) Independent 0009
• 4 to 6 hours old
• Movistar on Melbourne waterfront Sail
  World 2335 21-Jan-06
• 6 to 8 hours old
• Aussies happy to arrive on ABN Amro Two Sail
  World 2259 21-Jan-06
• Winners are grinners ABN AMRO ONE Sail
  World 2232 21-Jan-06
• Brasil retires from Leg 2 Volvo
  OR Sailweb.co.uk 2223 21-Jan-06
• Images from Volvo Leg 2 Finish Sailweb.co.uk 213
  0 21-Jan-06

Sailweb.co.uk is the Sail-World.com/uk mirror
newsfeed
16
Sail-World stories via its customisable news
tickers appear on more than 200 Sailing Club,
Association and Industry and regional news sites.
We deliver RSS feeds and mobile phone versions.
17
Sail-World advertisers are listed in the
Advertisers Directory. There is a link button
on the front page and the foot of every page on
the site.
18
Stories posted on Sail-World with positive
content about advertisers, are linked to their
Advertiser Directory data.
19
Sail-world content about advertisers appears
rapidly on search engines, because Sail-Worlds
News, Advertisers Directory and New Product
database are indexed by Google and Yahoo and
other search engine (MSN etc) a hundred times
daily.
20
Sail-World Premium Advertising Event Packages
deliver Instant Reach for Sponsors and increases
sailors awareness. Sail-World facilities include
Press Release distribution, online media centres
for news images
21
Advertisers New Products and or Services can be
easily added to Sail-World search engine friendly
database. View at www.sail-world.com/products
These News Products and/or Services will be
featured on Sail-World newsletters and are
Google, Yahoo, MSN indexed as well.
22
Sail-Worlds advertisers New Products are
promoted in Newsletters and indexed by search
engines including Google and Yahoo.
Company products in newsletters and indexed by
search engines
23
There are three popular advertising and
promotional packages to choose from Premium,
Basic and a mix.
24
Basic Advertising buttons link to an advertisers
website, displaying for 30 seconds during an
average site visit.
25

Premium Advertising buttons link to advertisers
website. These large Premium advertising
messages, display for 3 minutes before rotating,
Premium Advertising buttons link to advertisers
website. These large Premium advertising messages
display for 3 minutes before rotating.
26
Brochure PDFs, Screen-savers etc. Trackable
downloads into database, with notification and
intelligent office hours response. A new
feature, limited availability for Premium/mixed
advertisers, fully featured for Premium
advertisers .
27
Premium Advertiser newsletters to Sail-World
mailing lists, subject to individual subscriber
permission. One newsletter every three months.
These newsletters are 100 company content going
to some of the most desirable boating databases.
Premium Advertising period.
28
Footer Bars. Important extra promotion for
Premium advertisers. Press Releases can display
with 60 x 460 pixels animated or Flash movie
footers.
29
We can customise a regional package to target a
local audience, or can offer a world-wide
promotional package for global brands.
30
Contact Sail-Worlds Head office now to discuss
a unique promotional package tailored for your
organisation.Email mailtoadvertising_at_sail-worl
d.com or call 612 4977 2116