Key Players In Exhibition

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Key Players In Exhibition
OH- 28.1
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Goals of Exhibitors At Exhibitions

• Display their goods and services to attendees
• Educate attendees about their goods and services
• Generate sales
• Benchmark against other competitors at the
  exhibition
• Introduce and test new products and services
• Visit with regular clients
• Network within the industry

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Exhibition and Sponsor Partnerships

• Exhibitions bring together exhibitors with
  products/services to sell and buyers who may
  purchase these items.
• Exhibitors provide promotional materials and
  products, if applicable, to attendees who visit
  their booths.
• Exhibitor costs can be significant sponsors
  encourage attendees to visit booths.
• An exhibitors prospectus informs exhibitors
  about their responsibilities.

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Common Locations for Exhibitions

• Convention centers
• Hotels
• Private halls
• Universities and colleges
• Arenas

• Private auditoriums
• Agricultural pavilions
• Fairgrounds
• Parks
• Cruise ships

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Examples of Assistance Provided by Exhibition
Service Contractors
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Common Exhibit or Booth Designs
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Responsibilities of Exhibition Manager

• The exhibition manager is an employee of the
  sponsoring organization and coordinates all
  aspects of the trade show.
• Selling booth space
• Assigning booth locations
• Ensuring that exhibitors follow rules
• Monitoring security and registration procedures
• He/she tries to create lasting relationships
  between exhibiters, the show sponsor and the
  exhibition service contractor.

OH- 28.7