On-Line Marketing

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On-Line Marketing

• Fall 2000
• Dr. Ugur Yucelt
• MWF 200-250
• E-Mail uqy_at_psu.edu

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Required Text

• Joel Ready, S. Schullo and K. Zimmerman.
  Electronic Marketing, Dryden, 2000
• New York Times Articles
• Prerequisite MRKT 370

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Additional Readings

• New York Times
• Wall Street Journal
• E-Company
• Business Week
• Fortune

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Course Description

• Knowledge and Usage of Electronic marketing
• Marketing strategy/plan for product or service
  based on-line companies
• Usage of internet
• Usage of marketing intelligence sources
• Front page software

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Course Objectives

• To introduce Electronic/on-line marketing in
  todays fast pace business world
• To familiarize with on-line marketing tools and
  electronic communication vehicles
• To develop the skill required for completion of a
  market study and planning for product/service on
  internet
• To improve team working skills and task
  delegation

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Course Requirements

• Design and implementation of Team project
• On-Line exercises
• Three Short Quizzes
• Verbal class participation Presentation of Team
  projects

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Team project

• Maximum two students
• Situation assessment of your selected
  product/service on the internet
• Marketing plan including product, price,
  distribution and promotion on the internet
• Implementation strategies
• Class presentation
• Final copy due at the last week of this semester
  (See P.416 for an example)

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Outline of A Proposal

• Title
• Introduction/Background
• Purpose of the Study
• Methodology
• Bibliography/References

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Other Assignments

• Online exercises
• See my course web on weekly basis. Assignments
  will be posted in my web page regularly. You
  will bring your written answer/solution to class
  for discussion and grading on due date.
• Quizzes
• Verbal Class participation
• Peer ratings
• Attendance
• Make-up exams
• Academic Integrity

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Grading Policy

• Written team project/presentation.30
• On-line exercises15
• Class participation..10
• Quiz ...15
• Quiz I.15
• Quiz III..15

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Contents of the Course

• Week I to Week III Chpts. 1-4
• Week IV Chpt.5 Quiz I
• Week V to Week VII Chpts. 6-9
• Week VIII Chpt. 10 Quiz II
• Week IX to Week XI Chpts. 11-15
• Week XII Chpt. 16 Quiz III
• Week XIII to Week IV Chpts. 17-19
• Week XV Presentations of Projects