ALLIANCE FOR CHEMICAL AWARENESS Communications Committee

1
ALLIANCE FOR CHEMICAL AWARENESSCommunications
Committee

• May 12, 2000

2
Mission of the Communications Committee

• To create, portray and maintain the Alliances
  identity to the outside world
• To develop and implement a framework for
  communicating the results of the HPV screening
  risk characterizations

www.chemicalawareness.org
3
External Identity Creation and Maintenance -
Activities to Date

• Led a process to name the ACA
• Issued a press release announcing ACAs formation
• Hosted a press briefing breakfast
• Engaged external communications consultant
• Developed press briefing packets
• Launched web site
• Established 800 answering service

www.chemicalawareness.org
4
External Identity Creation and Maintenance -
Future Activities

• Supporting participation in the American
  Chemistry Council Exposure Conference
• Supporting participation at the WRI Annual
  Conference
• Developing outreach materials for non-ACA HPV
  testing participants
• Inoculating consumer media for forthcoming HPV
  data releases

www.chemicalawareness.org
5
Communication of HPV Risk Characterization
Outcomes - Activities to Date

• Initiated a communications planning process for
  HPV
• Defined success under various risk
  characterization outcomes
• Identified key audiences
• Identified anticipated audience issues
• Developed responsive messages
• Developed a draft report template for HPV risk
  characterization screening reports

www.chemicalawareness.org
6
Communication of HPV Risk Characterization
Outcomes - Future Activities

• Complete communications planning process for HPV
• Identify appropriate channels for HPV messages
• Formalize output of the process
• Develop a risk communications Tool Kit
• Background information on HPV
• Draft talking points for HPV risk
  characterizations
• Generic HPV risk characterization reporting
  templates
• Framework of audiences, issues, messages and
  communications channels for the various HPV
  risk characterization outcomes
• Frequently asked questions

www.chemicalawareness.org