European Solar Days Project in Spain

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European Solar Days Project in Spain

• Work Plan

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Index

• PROMOTION STRATEGY
• PARTNERS/SPONSORS IDENTIFICATION
• PLANNING OF MAILINGS AND PRESS RELEASES
• DISSEMINATION OF EVENT CALENDAR

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PROMOTION STRATEGY

• Made trough
• local actors see plan with local actors (point
  1.1)
• the web site (point 1.2)
• paid advertising in tv, radio and newspapers
• free publicity Press P.R. office see Press
  P.R. plan (point 1.3)

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1.1 Plan with local actors ASIT with in house
consultant

• Analysis of materials that already exist.
• Potential groups research on web
• Potential groups classification
  important/interesting and size
• Writing and sending personalized emails
• Emails follow work by telephone contact and
  potential local actors classifications by
  interest criteria.
• Personal visits to
• introduce the association and the European
  initiative
• distribute information in detail
• check sponsorship possibilities and to orientate
  them to get sponsors.
• establish a common promotion work plan
• establish a press work plan
• establish a information feedback plan.
• Already done points 1, 2, 3, 4 and 5 with this
  results on institutional organizations ..
  In parallel we are working from point 2 with
  other potential local actors groups.

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1.2 Web site plan professional outsourcing

• Three suppliers budget calling
• Selection of best value for price
• Analysis of German web page functions and
  structure
• Establishment of Spanish web page functions and
  structure
• Programming work
• Design work
• Contents redaction history, event calendar
• Web page active
• To set up a registration information hot line
• Already done points 1, 2, 3 and 4.
• Respect with central timing work plan we are good
  shape.

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1.3 Press public relations office plan
professional outsourcing 

• Three suppliers budget calling
• Selection best value for price
• Elaboration of a press dossier
• Elaboration of pre event press release (sponsor
  calling) and videocomunication (audiovisual piece
  for tv broadcast)
• Media contact
• Email press release sending
• Telephone follow work
• National clipping         
• Organization of a press conference
• Press conference convocatory via email
• Telephone follow work
• Celebration press conference general information
  about initiative, partners etc and event
  calendar.
• National clipping
• Elaboration of post event press release
• Email press release sending
• Telephone follow work
• National clipping  
• We are currently working on first point and by
  the moment we are in very on time.

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2. PARTNERS/SPONSORS IDENTIFICATION

• Made trough
• ASIT Solar network we have already contacted as
  Main Core Partners
• MITyC (Industry, Tourism and Comerce Ministry)
  belonging to it IDAE (Institute for the
  Diversification and Saving of Energy) and inside
  this, we can include the Solar Days as part of
  the PER (Renewal Energies Plan)
• MVIV (Housing Ministry)
• MMA (Environment Ministry)
• local actors see plan with local actors (point
  1)
• press releases communications

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3. PLANNING OF MAILINGS AND PRESS RELEASES

• Already seen Press P.R. plan (point 1.3)

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4. DISSEMINATION OF EVENT CALENDAR

• Made trough
• Spanish European Solar Day web site
• local actors communications
• advertisements in radio and newspaper
• free publicity (Press and P.R. work)
• brochures

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DOUBTS

• Film goals and concept.
• Pre event or post event film?