The College and the Club

1
(No Transcript)
2
The College and the Club

• Ever since its inception in 1993, SCMHRD has
  strived to bring Indian ethos, management
  concepts and technological advances together in
  an effort to redefine the management paradigm in
  the new age.
• The Marketing Club under the aegis of Centre
  of Excellence, Marketing organizes numerous
  student and corporate engagement activities.
  Flagship event being the Annual Marketing
  Symposium

3
Marketing Symposium 08
Ms. Binita Cooper, Director, Luxury Brands,
LOreal
Ms. Radha Chadha (Founder, Chadha Strategy
Consulting, Hong Kong)
Mr. Shiv Sethuraman (Group CEO, TBWA, India)
4
Speaker Profile

• Ranks of Founders and Business Heads
• Well known in their domain of work
• Speakers 2008
• Ms. Radha Chadha (Founder, Chadha Strategy
  Consulting, Hong Kong)
• Mr. Shiv Sethuraman (Group CEO, TBWA, India)
• Ms. Binita Cooper (Director, Luxury Brands,
  LOreal)
• Ms. Alpana Parida (Head Marketing and
  Merchandising, Tanishq)
• Mr. Pradeep Lokhande (Founder, Rural Relations)
• Mr. Anuragh Mehrotra (Head, Wealth Management,
  Edelweiss Securities)
• Ms. Manmeet Vohra (Marketing Director, Tag Heuer
  India)
• Mr. Romel Bhog (CEO, HDIL Leisure)
• Ms. Shaziya Khan (Strategic Planning Director-
  JWT)
• Ms. Devyani Raman (CEO and Partner, Leading
  Brands of the World)

5
About the Event

• SCMHRDs Annual Marketing Event
• Contemporary Theme Luxury Marketing
• Eminent Speakers Different Verticals
• Presence of Corporate Student delegates
• Student participation from Top 20 B-Schools
• National Paper Presentation Contest
• Online Quiz for B-schools
• On campus Brand displays and Contests

6
The Esteemed Audience.

• Participation from Top 20 B-Schools
• Estimated turnout 1,500
• Corporate delegates
• Alumni
• Business Invites
• Online viewership from over top 50 B-Schools

7
Marketing Symposium09 a step ahead

• EVOLVING CONSUMER TRENDS
• There is a fundamental shift in consumer
  behaviour. This is not a weather change but a
  climate change
• ----Jim Stengel, CEO of Jim Stengel LLC and
  former global marketing officer of Procter and
  Gamble at the World Retail Congress

8
The Theme.

• Economic slowdown in the world what is the
  Indian consumer thinking?
• What are people in the different parts of the
  country buying??
• How much are they willing to spend??
• What should the industries do??
• ..All these more will be answered at
  Marketing Symposium - 2009

9
Event Activities

• Pre-Event
• National Paper presentation contest
• Promotion Radio Print Media.
• Event
• Eminent Speakers from Retail, FMCG, Automobiles
  Telecom
• Paper Presentation by top four teams
• Live Consumer Research by students
• Mind rattling quizzes for Corporate and Students
• Post-Event
• Special coverage in our magazine Market
  Square

10
Event Sponsorship
11
Title Sponsor

• Pre-Event
• Brand Name Logo on all communication as main
  sponsor
• Banners Posters
• Print ads in Newspaper
• Radio Ads
• Invitation Brochures
• Event website
• Target audience
• All B-Schools in India
• Corporate Delegates
• Alumni

12
Title Sponsor

• Event
• Sponsors visibility at event precincts
• Posters Stage Backdrop
• Publicity material in docket
• One minute video clip
• Logo on Mementos Prizes distributed
• Stall spot activities organized by sponsor
• Post-Event
• Full page advertisement in Market Square

13
Title Sponsor

• Intangible Benefits
• Corporate brand building
• Leverage for B-School recruitment
• Relationship building
• Corporate delegates
• Managers of tomorrow
• Sponsorship Amount (indicative)
• Rs. 6,00,000/-

14
Co-Sponsor

• Sponsors Logo on communication during
• Pre-Event
• Banners Posters
• Print ad in Newspaper
• Invitation Brochures
• Event website
• Event
• Display banners at event precincts
• Posters Stage Backdrop
• Publicity material in docket
• Post Event
• Half page advertisement in Market Square magazine

Indicative Sponsorship Amount Rs. 4,00,000/-
15
Paper Presentation Quiz Sponsor

• Corporate Case Study Live Issue
• Paper Evaluation Panel
• People from Sponsoring company
• SCMHRD Faculty
• Prizes awarded to Top 2 teams
• Benefits
• Promotion on all event communication as Student
  Activities Sponsor
• Advertisement in Market Square
• Corporate brand building Best B-Schools
• Best minds at work for finding solution to your
  live problem
• Corporate presence in Quiz

Sponsorship Amount Rs. 1,50,000/-
16
T Shirt Sponsor

• Sponsors Logo on communication during
• Pre-Event
• Banners Posters
• Brochures
• Event website
• Event
• Logo prominently displayed on t-shirt
• Posters and Banners

Indicative Sponsorship Amount Rs. 1,50,000/-
17
Media Sponsor

• The media sponsor will carry the event publicity
  on its communication channel
• The media sponsors logo will be placed on the
  following
• Posters and Banners
• Full page Ad in Market Square

18

• Thank You!We Look Forward To Your Support