Recruitment

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Recruitment
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Chapter Boxes

• Whats included this year?
• CR cups, beer pong balls, bottle openers, vinyl
  banners and literature
• How do I get a chapter box?
• Your chapter box will ship on Aug. 17 if your
  State Chair fills out a short Google document by
  July 24.
• Annoy them if necessary your chapter box is on
  the line
• What if my State Chair does not do this?
• You will not get a chapter box until after Sept.
  1.
• So far only the following states have filled out
  the form
• D.C.
• Georgia
• Michigan
• Texas
• Delaware
• Missouri

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Before getting started

• Be passionate. If you were asked to join a group
  by someone that sounded bored with it, would you
  join?
• Wheres your focus. Is it on you and your
  members, or is it on students you have not yet
  joined?
• First impressions. When you first meet someone,
  how important is that?
• Loosen up. Does recruiting really have to be as
  awkward as that conversation with they guy/girl
  you kinda knew in high school, but really didnt
  know all that well, and that you run into at
  Walmart randomly when you are home from school?
• One size fits all. Is every CR on this call the
  same? Then why should recruitment treat every CR
  the same?
• Be careful talking issues.

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Applying Marketing PrinciplesThe Four Ms

• Recruiting is about marketing your chapter. Here
  are some things to think about.
• Mission What is your mission? What is it that
  you are ultimately trying to do?
• Message What is your message? Which message will
  achieve your mission?
• Media In what manner are you spreading your
  message? Recruitment table? Easel at table?
  Banner? Flyers? Twitter? Facebook? Phone calls?
• Measurement How are you doing at reaching your
  goal? What metrics to you have to gauge your
  success?
• Always remember If I were in their shoes, and
  saw what they saw, and heard what they heard,
  would I join?

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Basic Recruitment

• Time First 4 days of class from 9am-2 pm.
• Place High traffic area on campus.
• Staff Two standing people at all times.
• Table The table must have several things
• Sign up sheet
• Flyer for first meeting/event
• Stuff for potential members to take (pins,
  button, literature)

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Basic Recruitment Table

• Picture of a basic recruitment table.

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Advanced Recruitment Create a chill
environment

• Goal Create environment at your recruitment
  table where its cool for Republican/conservative
  students to hang out.
• Primary purpose Creates a positive first
  impression of your group when students walk up
  and see a cool place where other students are
  hanging out
• Secondary purpose Recruits more people, and
  builds relationships with recruits and
  pre-existing members who choose to hang out at
  the table

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Be environmentally friendlyChill the
environment (not an endorsement of cap and trade)

• Timing First two weeks of school from 9am-3pm
• Location High traffic area outside (stay in 1
  spot)
• Housing Buy canopy tent (looks cool, recruit no
  matter rain or shine)
• Tunes For God sakes, play some music
• Equipment Use multiple laptops one playing
  chapter-made recruit. vid., other to sign-up
  students
• Personnel Have 4-5 College Republicans to
  recruit, welcome new members, talk with
  interested students

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Take a chill pill dude

• Multi-directional advertising Hang banner from
  both tables and in-between the bars on the back
  end of the canopy tent
• Table decorations Cover tables in flyers, CR
  produced lit, 1st meeting flyer, other GOP stuff
• Messaging Set up easels with a fun, satirical,
  or humorous message tailored to students
• Messaging II Hand out flyers (or something
  similar) with a message on it to students walking
  by
• CR Confessions Set up video booth to video
  students edit to make into YouTube video

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Drinking the Kool-Aid

• Goal Play beer pong with chapter box materials
  and kool-aid, have fun, and mock Democrats for
  drinking the kool-aid or to say CRs drink
  lower taxes/less government/power to the people
  kool-aid.
• Purpose Get students talking about College
  Republicans. Draw students that wouldnt
  otherwise approach the table, and sign-up.
• Equipment Set up a table and use CR beer pong
  balls and CR cups. Be sure to have cooler for ice
  to keep kool-aid cold. Student wont play w/ warm
  kool-aid.
• Limitless Possibilities Brain-storm variations
  to the game and ways you can make the game
  cooler, as well as to how to educate those who
  play on the issues.

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Branching outMoving beyond the table

• Difficult for some CRs to do, but lets be honest
  its difficult because some CRs are lazy.
• Dont be lazy
• Assumption You are not reaching all GOP students
  on campus w/ table
• How to move beyond Go to them
• Where are GOP students?
• Frats/Sororities tend to be more conservative
• Ag departments tend to be more conservative
• Business/economic depts tend to be more
  conservative
• What do I do to reach out?

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What is your pitch?

• All the other stuff is important, but.
• In my opinion, most overlooked aspect of
  recruitment is the pitch.
• The pitch is what you (i.e. the people working
  the recruitment table) say when the inevitable
  question is asked What do College Republicans
  do? (or something similar)
• There really is no right way to craft a pitch,
  but wrong way would to not craft one at all.
• This is just something you need to think about
  ahead of time and actually use when recruiting.

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Totally creepin on FB

• How to use Facebook for CRs
• Find students who self-identify as
  conservatives/Republicans or are members of
  conservative/Republican groups
• Collect e-mail, phone numbers and addresses of
  all students identified
• From Facebook profiles
• From university websites -- most universities
  provide a student database on the Internet
• UMKC Example
• 475 students found 333 joined group
• Statewide (13 schools)
• 2,343 students found 1,896 joined group or
  pending
• Mizzou, UCM and other big schools still to go

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New Jersey and Virginia

• CRs are teaming up with the RGA to get students
  to NJ and VA to volunteer during final days of
  campaign
• All expenses of the trip would be covered
• Important because elections will be painted as
  referendum on Obama if we win, go into 2010
  with lots of momentum
• Sign students up during recruitment, discuss at
  first meeting, set up FB events, etc.

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Checklist

• Music
• Laptops
• Video booth stuff
• Drinking Kool-Aid stuff
• Message Easel
• College Republican banners
• Other stuff you thought would be cool!

• Passion, loose attitude
• Canopy Tent
• Location
• Pitch
• Recruitment video
• First meeting flyer
• Message flyer
• Personnel
• Table decorations

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Discussion

• Now that everyone is sufficiently tired of
  hearing my voice, I want to hear yours.
• Ideas?
• Thoughts?
• Suggestions?
• Criticisms?

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Thanks for joining us. I appreciate it.I hope it
was useful.