JCI Switzerland Growth and Development Project

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JCI Switzerland Growth and Development Project
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The challenges facing JCI Switzerland in 2005

• No growth over many years
• Lot of talk about recruitment no action
• No national support to the Local Organizations

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Overall Project Goals

• Determine actual membership statistics of JCI
  Switzerland
• Determine where growth can be achieved
• Attract new members
• Create new Local Organizations
• Develop partnership between Local Organizations
  and local government
• Give back to the community through national
  project with Junior Achievement Switzerland
• Increase public awareness of JCI though signature
  project
• Improve relationship between National
  Organization and Local Organizations

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Membership Demographics Before Project
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Membership Projections
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1. Geographic Problem

• Over 2500 towns in Switzerland
• Currently members from no more than 600 towns

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New Geographic Structure

• National Organization divided into 4 Zones
• 4 new EVPs responsible for the Zones

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Evaluation of the Zones
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Goals

• Create new Local Organizations in potential
  regions
• Create 2nd Local Organization in big cities
• Create Local Organizations with different target
  groups (language, profession, interest)
• Increased communication between Local
  Organizations

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2. Recognition Problem

• JCI Switzerland recognized in few communities
• No National Project
• No guidance from National Organization to help
  Local Organizations gain new members

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Creation of National Project

• Partnership with Junior Achievement Switzerland
  (JAS)
• JCI Switzerland trains JAS consultants
• Set up JA training in Schools in local communities

Consultants
JAS
Trainings for consultants at all National
Events
JCS- Training
Trainers JAS
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Primary Steps

• Acquire sponsors
• Create concept for achieving results in the towns
• Discuss details with Junior Achievement
  Switzerland
• Draft a project manual
• Deliver Information kit for every Local
  Organization
• - Annual Report JCI Switzerland
• - JCI Switzerland flyer
• - Flyer for the project Junior Achievement
  Switzerland
• - Sample letter to the attention of the Mayors

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Steps For Local Organizations

• Contact mayors with a letter and request a
  meeting
• Meet with Mayor to explain more about the Project
  Our Community
• Request contact in the local school
• Request contacts of potential members
• Contact the school and the potential members
• Inform them about the project
• Run Junior Achievement in classes
• Seek media-coverage and publicize the events

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Benefits of the JAS National Project

• Strong relationship between local governments,
  JCI Switzerland and JAS
• Involvement of JCI Switzerland in the community
• One core project provides greater public
  awareness
• Involve more people in JCI Switzerland and
  attract new members
• Media coverage and publicity
• Long term relationship with JAS

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Structure
Government/Partners
Project Planning
Local Chapters
Project Lead
Project City/Town
City/Town
Schools
ProjectJAS
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Achievements

• 3 new Local Organizations created
• JCI Geneva City (English speaking Local
  Organization) in creation
• Various groups working on creating new Local
  Organizations
• Clear goals for 2006
• National Project running throughout Switzerland
• Communication from Local Organizations to
  national level
• Territory covered by each Local Organization is
  defined
• Local Organizations receive all information
  material needed
• Stronger relationship between Local Organizations
  and Mayors
• 50 consultants volunteered and 100 classes
  financed in National Project

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Vision 2005 - 2008

• JCI Switzerland is recognized in 75 of all
  cities and towns
• Members from more then 50 of cities and towns
• Average age reduced to 32 years
• Membership growth by 50