Trafikanten Oslo Norway

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Trafikanten Oslo Norway

• Attracting more passengers on Public Transport
  with the use of ITS
• Jarl Eliassen BITS, Aalborg
• Trafikanten 9th of December 2003
• je_at_trafikanten.no

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Trafikanten Mobility Management
Trafikantens main objective is to ensure easy
access to the network of all PT operators in the
region, regardless of mode or company. Trafikante
n is organised as a Ltd company, set up in order
to brand a common Public Transport Information
and Customer Service in the central eastern
region of Norway on a B2C basis.
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The Trafikanten concept
3 transport authorities with numerous transport
operators cover all Public Transport in the Oslo
region -AS Oslo Sporveier (PTA operator Oslo
county) -Stor-Oslo Lokaltrafikk a.s (PTA Akershus
county) -NSB AS (National railway - State
owned)1 joint information provider
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Area covered

• Trafikanten covers PT services in
  Oslo-Akershus including lines in/out of Oslo by
  rail and regional bus/express buses.
• More than 55 of all trips on Public Transport
  in Norway is carried out in the area Trafikanten
  covers.

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Trafikanten key figures 2003

• Population in area covered 1,5 million
• Public Transport trips 250 millions
• Buses (std. units) 1.500
• Number of bus lines 361
• Customers handled 5,85 million
• Growth rate per year 15-20
• 70 employees

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Financing Trafikanten

• Information is free of charge for the customer
• Service costs are covered by the organising
  authorities, the State Railways and the bus
  operators on a contractual basis.
• Business concept Non-profit

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Principles of participation

• All PT companies are welcome to participate in
  the services Trafikanten offers.
• Neutrality to operators is essential - provided
  information is always based on the most suitable
  connection for the customer.
• Operators have to comply to agreed terms of
  information standards
• Trafikanten accepts full responsibility for the
  correctness of information given.

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Customer requirements

• Easy and simple One-point access
• Integrated operator neutral information
• Updated and correct information 24h/365d
• Travel advice from door to door
• Information on Fares Tariffs
• Travel advice through diversified channels
  Information centres, hot line phone enquiry,
  web, wap and sms based travel planners

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Centrally located Service-centre
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Focus on automation and self-service
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Synergies of central database
www
Map
Real-time SIS
Voice- mail
E-pay
Twins database
PABX
Topp3
Travel- assistant
SMS
wap
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300 customer increase since 1998
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Tel 177 PT call-centre services

• Telephone 177, the national hot line for PT
  Information
• Calls are automatically routed to the closest
  information centre
• Marketing effects
• Organised and financed by the regional PT
  authorities
• In operation since 1992

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Web-site www.trafikanten.no

• Door-to-door Travel planner
• Whats on now in PT
• News links - Press
• E-pay your Ticket
• Print your schedule
• Map search
• Fares tariffs
• PT information in other regions

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Travel planner on the web

• Stop search
• Address search
• Points-of-interest
• Advanced mode
• Tag your favourite searches
• Accepts misspelling
• 100 availability

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E-pay your tickets on the web

• Pay with credit cards
• Pay with debit cards
• Tickets sent by Post
• Postage paid
• Secure e-pay solution
• 3 mill NOK sales
• Mail handling by call-centre agents

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www.trafikanten skyrocketing
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Wap travel planner - success

• Trafikanten introduced travel planner on WAP in
  1999
• Simple 2 layer menu
• Stop names only
• Acronyms for stops
• Date /time
• 25.000 users monthly
• Increasing demand with GPRS

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WAP increase thanks to GPRS
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SMS travel planner - 2050

• Simple text messages
• To from stops
• Flexible search phrases
• Now or time date
• Instant reply
• All modes, interchanges and walk-times as on
  www.trafikanten.no

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Enhanced map in new travel planner
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Using maps
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(No Transcript)
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Real-time information - The SIS project

• Project for Real-time information covering all PT
  in Oslo-Akershus has been launched
• Joint initiative from regional PRA and PTA
• Pilot in 2004, roll-out in 2005-2006.
• Will cover all buses and trams in the region
• Real time information provided via SMS, Web and
  WAP.
• Variable signs in bus-shelters
• AVL Signal priority detection delay
  registration enhanced communication system.

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ITS attracts new customers

• The Norwegian Institute of Transport Economics
  (TØI) has evaluated the information services of
  Trafikanten
• Interviews with 4000 citizens
• Analyzing the transport behaviour after the last
  time they used Trafikantens services
• 16 of all users would not have used PT without
  the aid of Trafikanten (would have preferred car,
  taxi or even not travelled)
• 80 of all new customers buy single
  tickets/coupons

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ITS in Public Transport pays

• 5,9 million customers handled in 2003
• 16 of these are new customers, equal to nearly 1
  million new PT trips a year!
• Total ticket revenue generated from new trips
  adds to 16 million Euro a year
• Total operational cost for the services of
  Trafikanten is less than 2,8 million Euro
• For each Euro in cost the operators get a return
  in ticket revenue of 5,7 Euro!

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Travel Planner development

• Software Innovation ASA
• Developing and integrating software.
  Trafikantens main partner for solutions on web,
  wap and sms.(Main Products CRM, Document
  handling)
• Internet www.software-innovation.noTel 47
  23 89 90 00Fax [phone]e-mail
  info_at_software-innovation.no

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Map solutions

• Geodata ASProviding map software and
  solutionsInternet www.geodata.noTel 23 24
  90 00Fax [phone]E-mail mf_at_geodata.no

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Contact details

• Jarl Eliassen
• Trafikanten
• Karl Johansgate 1
• N-0154 Oslo
• Tel [phone]
• Fax [phone]
• E-mail je_at_trafikanten.no
• www.trafikanten.no

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Intelligent Transport Systems

• Attracting new customers with ITS!