Rick Simmons

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• Presented by
• Rick Simmons
• October 12, 2006

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Richard Simmons
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(No Transcript)
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Uniqueness

• Relevancy

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How big is Internet Marketing

• Google 2005
• Revenue - 6.1B
• Gross Profit - 3.6B
• Cash on hand - 9.8B
• Yahoo 2005
• Revenue - 5.3B
• Gross Profit - 3.1B
• Might be something to this Internet thing!

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NEW YORK December 13, 2005 Nielsen//NetRatings
, a global leader in Internet media and market
research, reported today that the volume of
Internet search queries grew to more than 5.1
billion in October 2005, up 15 percent from five
months ago. Google maintained its leader
position with the largest market share of nearly
half of all searches, or 48 percent, by
generating 2.4 billion requests.
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• How are you found?

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IS ANYONE LOOKING FOR YOU?
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Which Search Engines? The major search engines
account for 95 of the of the web traffic.
Google Yahoo MSN AOL AskJeeves
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Search Phrase
Match Count
Top 3 AdWords
Next tier AdWords
Organic Search
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Free and Paid Operating Together

• Paid Search often provides better metrics
• Use paid search reports to identify effective
  keywords (ROI), compare with server logs
• Use paid search reports in combination with
  organic search results to predict Density
  (search volume/matched sites)
• Google and Yahoo Keyword Advertising Networks
  drive traffic from many other sites (AOL, MSN,
  Comcast, ATT, and ISPs)

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• How do Search Engines Work?
• Spiders (automated software) link through
  websites on the internet and index the site
  looking for relevant information.
• The search engines use a
• Secret algorithm to decide the rank results.

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Search Density Searches/Site Matches

• Nursing School
• Search Density .001125 (81,839/72,7000,000)
• Nursing Program
• Search Density .000297 (20,143/67,700,7000)
• Nursing Degree
• Search Density .001405 (37,819/26,900,000)

Nursing Degree has the highest density and
therefore the highest probability to reach page
one. Since page one is optimal, we would
recommend you optimize the content of your
nursing school/college/dept/program recruiting
home page toward nursing degree
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• Search Engine Optimization (SEO)
• is the process of making your website content
  more search engine friendly in an effort to
  increase the search results ranking.

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• Why to consider SEO?
• 75 of active online population uses search
  engines.
• 97 of Google searchers dont click past 3
  pages.
• 75 of research for a school is done on the
  Internet.
• Study done by Oneupweb found
• First is BEST
• First Month site reached 2nd or 3rd page
  traffic increased 500.
• Number of unique visitors tripled between page
  one and two.
• Unique visitors tripled again in the second
  month.
• Sales 42 increased in first month on page
  one.
• Almost double that in the second month.
• It is critical to do whatever you can to maximize
  your search engine ranking even though it is not
  an exact science.

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Page Rank Analysis
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• What Needs to be Done?
• Typical SEO Projects include
• Meta Tags
• Keyword Strategy
• Page Titles, descriptions
• Alt Tags
• Page Content Structure
• Link Strategy
• On-Going Maintenance
• Call to action!!!!!!!!!!!

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• Tools to use
• http//inventory.overture.com/d/searchinventory/su
  ggestion/
• https//adwords.google.com/select/KeywordToolExter
  nal
• http//www.google.com/webhp?complete1hlen
• http//www.webuildpages.com/tools/default.htm

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What can you do?

• Website assessment
• Brand assessment
• Drive targeted traffic to your site
• Ongoing analysis of the Internet presence
• A process to support the online efforts
• Website redesign
• A Blog

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Questions! Rick Simmons 267-626-9094 Rick_at_Dinkum
Interactive.com