The IPTV Company 1

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The IPTV Company
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The IPTV Company
Kasennas business is rich media how to acquire
it, manage it, distribute it, stream it and
monetize it. Our products and services
allow service providers to deliver revenue and
profit generating rich media content and services.
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Content is KingMonetizing any content to any
device over any network
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Delivering and Monetizing Content
Revenue Drivers
Brand Loyalty, Ownership Control
Delivery Platform

• Delivery Platform
• Robust content delivery
• Flexible service delivery
• Integrations
• Manageability
• Scalability
• Cost-effectiveness
• Extensibility
• No duplicate networks

• Openness Flexibility
• Differentiated Offering
• Portal Services
• Integrated offerings
• Ease of adding other services
• Solution Customizability

• Content!
• High-value content
• Services
• Content Services
• DTV, VOD,NVOD
• DVR, etc.
• Other content not available on alternate
  offerings
• Games
• Email, Chat
• Polling, conferencing
• Etc.

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Kasennas Offerings
Portal Services
Content Services
Content Delivery
Content Delivery Suite Distributable VOD DVR
Servers Clusters Kasenna MediaBase Video
Cache Propagation and Network Management
Application Kasenna vFusion Extensibility New
Applications Wireless, etc
Service Delivery Suite Application Delivery and
integration framework Kasenna LivingRoom Applicat
ions SDKs IPTV Client Apps Kasenna LivingRoom
Client Portal Development Guide Portal
Customization Guide
Premium Content Content Aggregation ViewNow Conte
nt Services - Usage, Reporting
Marketing ViewNow ViewTrak ViewNow
Marketing Services
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Finding Content Making the Finding Easy
Compelling
Features, Applications Services

• Content and Features
• Movies-on-Demand
• Subscription-on-Demand
• Free-on-Demand
• Broadcast TV
• EPG (Tribune, others)
• Network PVR
• Local PVR (coming soon)
• Music-on-demand
• Emergency Alert (EAS)
• Caller ID
• Parental Controls (Broadcast TV VOD)
• Integration with 3rd party games (coming soon)
• Administration
• Content management
• Service management
• Subscriber management

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The IPTV Company