Touchpoints Consulting

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Touchpoints Consulting

• Credentials Document Oct 2008

Taking Ideas 2 Market
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Ideation
Evaluation
Execution
Is it a unique idea? Why hasnt someone else
done it? Is there a global reference? How
would consumers react to this idea? How do I
make it more focussed? What would be the right
scale? Can I get enough funding? What is the
right time to do so?
What is the size of opportunity? Are we geared
for success? How do I reach consumers? How
much money should I spend on marketing? What
would be the break even period? What is the
right game plan?
How do I create the right creative communication?
What are the right media vehicles? How do I
reduce costs and increase impact of marketing
spends? Can I benefit from any
associations? How do I execute marketing
programs in various cities?
Just some of the questions we will help you
answer!
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About us

• Started by a group of successful professionals
  Touchpoints Consulting helps you take your
  ideas to market
•  
• We aim to use the valuable domain knowledge
  industry experience of our team members to offer
  marketing business solutions to new ventures
•  
• Services offered include Marketing Strategy
  Execution, Financial Planning, and Business
  Strategy
• We focus on Media Entertainment, New Media,
  Lifestyle and FMCG sectors with more than 6O
  years of relevant work experience

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Touchpoints Advantage
Brands we have been part of in the launch phase
Team with the right experience and
expertise Professionals at Touchpoints
Consulting have more than 60 years of experience
in areas such as Marketing, Sales, Business
Development, Finance, General Management, Media
Planning Buying, Advertising, Web Development,
Digital Marketing etc We have worked in
markets such as India, Singapore, Malaysia, Hong
Kong, Asia Pac during our previous professional
assignments
Organizations that we have worked for
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Touchpoints Advantage

• We are data based
• We give high importance to market research to
  gain consumer insights and systematic data
  analysis to arrive at any decisions
• We are cost efficient!
• Touchpoints has a network of freelance
  professionals with the knowledge domain
  expertise that you are looking for. We will offer
  you the services of highly skilled and
  experienced professionals. You could benefit from
  excellent solutions at an absolutely affordable
  pricing.
• We are an extended arm of your team
• We will work from your side, as your team to
  become your resource for the assignments that you
  engage us for.
• We can be relied on!
• We take up time bound assignments after
  understanding your business objectives. We set up
  clear deliverables and ensure that we deliver
  according to the set business objectives

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Touchpoints Team
Sanjay V Ahire Sanjay has spent 12 years in the
Media Entertainment industry with companies
such as Founder Director Sony Music, Radio
Mirchi, Reliance Entertainment, Percept Picture
Company Tangerine Digital Entertainment
Network18 Group. Sanjay started Touchpoints
Consulting to offer marketing business
solutions to start up and early stage businesses.
Sanjay is an MBA from IIM Ahmedabad.
Amit Rastogi Amit has more than 20 years of
experience in Marketing Sales, Media Planning
Buying having worked Head - Media Services with
companies such as ITC, Times Internet Ltd.,
Starcom Mediavest Pvt. Ltd. The Leo Burnett
Group. Amit heads the media services
practice at Touchpoints and handles media
planning and buying for entertainment
clients such as Mukta Arts, Big Pictures Big
Tree Entertainment through his company
Purple Entertainment Inc.
Smita Deorah Smita is a Chartered Accountant
with more than 10 years of work experience with
companies such as Head Financial Planning PWC
and PG. In her last assignment Smita was with
PG Singapore, in Corporate Finance looking after
different areas such as business planning
strategy, product supply, RD and brands finance
for over 9 countries including South East
Asia, Australia India
Amit Deorukhkar In his last assignment Amit was
the brand manager for Overdrive magazine, a
part of Infomedia18.  In the 6 years of work
career Amit has worked with HTA Marching Ants
handling brands such as Aptech Ltd. (World
Wide), Guinness UDV (Diageo), Lawkim Pvt.
Ltd.(Godrej Industries), Symantec India, Mirc
Electronics Onida), Midday, Nimbus
Communications, Sony Televisions, PVR Cinemas,
MTV Roadies 5.0.
Ubaid Shaikh Ubaid has been in the Brand
Management, Media Planning Client servicing
domains. Over the last 6 years, he has been
part of Epigram Advertising (Film Marketing
Agency), Zenith Optimedia OMS (media arm of
Mudra), Marching Ants Tangerine Digital
Entertainment. He has worked on brands such as
Fidelity Mutual Funds, Sansui, Reliance
Mobile, Reliance Mutual Fund, Pantaloon, Tops,
RiteBite BookMyShow as part of the media
planning and creative teams.
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Services Offered

• Marketing
• Marketing planning strategy
• Consumer Research
• Creative, Communication Advertising
• Media planning Solutions
• Ground Activation
• Sales distribution Strategy

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Services Offered

• Financial Planning
• Financial Goal Setting
• Financial Projections Forecasting
• Scenario building
• Business valuation
• Financial structuring
• Negotiations with potential investors
• Deal structuring

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Services Offered

• Business Strategy
• Strategic Choice Making
• Organization structure
• Administrative solutions
• Business model development
• Commercial Feasibility study
• Market size estimation launch strategy

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Clients
Client Name Chaupaati Bazaar Pvt
Ltd Phone classifieds for second hand
goods Beyond Dreams Pvt Ltd Television
Films content production house Zee Learn A
Zee Education solutions company Mukta Arts
Ltd. Film Production , Distribution BIG
Pictures A Reliance ADAG Company Films
production Distribution EROS Multimedia
Ltd. Film Production Overseas Film
Distribution Book My Show Big Tree
Entertainment Pvt. Ltd. A Network 18 Group
Company
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Partner with us sanjay_at_touchpoints.in 91 99205
20874 Office Address 204, Kuber Complex, Opp.
Laxmi Industrial Estate, Andheri West, Mumbai
400 053, Tel [phone], Fax [phone]
Thank you