The Sony Bravia Superball Commercial

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The Sony Bravia Superball Commercial
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The pitch
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To show Sony Bravias true colors
follow the bouncing balls.
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Storyboards
Establishing shots of San Francisco
A few superballs begin to bounce down a hill
Series of shots of large volume of superballs
pouring down the hills
Series of insert shots
More shots of superball waterfalls
Product branding sequence Colour like.no.other
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The Players
The Agency
The Director
The Musician
Nicolai Fuglsig
José González
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The production
2 days 23 cameras 1 frog 1 dog
250,000 superballs, dropped from cranes shot
from cannons No CGI
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Why it works
City shots establish a sense of stillness,
emptiness grayness The introduction of the
superballs imbues the city with motion
color They also mirror the dynamic, brightly
colored pixels that create the Bravias picture
The use of inanimate objects and animals as
characters humanizes the product The simple
acoustic guitar and single voice of the music
creates a sense of peace yet liveliness. Also,
certain words stand out in repetition we one
you that reinforce the themes The variety of
shots combine a feeling of universality and
expansiveness with inserts of secret places and
personal impact The use of the wide screen
aspect ratio refers visually back to the
product The product itself is not revealed or
even mentioned until the view is throughly
enchanted and engaged