Portland-Vancouver Metro Area Smokefree Housing Project

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Portland-Vancouver Metro Area Smokefree Housing
Project
www.smokefreehousingNW.com
Thank you to our funders American Legacy
Foundation
Kaiser Permanente Community Fund at the
Northwest Health Foundation Oregon
Tobacco Prevention and Education Program
Washington Tobacco
Prevention and Control Program
Steps to a Healthier
Clark County Community Choices 2010
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Systems Change Approach
Changing the environment that influences
landlords

• Opinion leaders
• Trade Associations
• Landlord Training Programs
• Leading Property Management Companies
• Targeted Media
• Lease forms
• Vacancy Listing Services

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Advisory Board

• We built relationships one by one
• Took people to coffee
• Paid for nice meals
• Didnt make them come to our Tobacco Coalition
  meetings
• Got advice, asked questions, strategized together
• Subcontracted to have goals met

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Market Research

• Needed local data from a credible source (found
  out who that was)
• Property management companies would probably not
  have funded the research themselves
• Because Advisory Board helped shape research,
  they bought in
• Key findings are in Landlords Guide

Reports assessment tools available at
www.smokefreehousingNW.com
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Landlord Focus Groups Executive Interviews

• Researcher was known trusted in landlord
  circles
• Focus groups tested findings from market
  research, got suggestions for strategic
  approaches, feedback on effective messages
  delivery mechanisms
• Executive Interviews laid groundwork for us to
  approach opinion leaders later
• Learned
• landlords not motivated by health messages
• Public health agencies (esp. government) not
  credible sources for landlords

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Educational Materials

• Materials include
• www.SmokefreehousingNW.com
• A Landlords Guide to No-Smoking Policies
• Smokefree building/ property stickers
• Landlord training curriculum renter packet
  under revision

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Outreach Strategies
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Meeting with Landlords The Guardian Story

• Motivational Interviewing, with lots of
  listening
• Tell us about your company
• How does change happen here?
• What would it take for your company to adopt a
  policy?

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Landlord Outreach

• Guardian will be role model for other local
  companies
• Theyre all watchingmany are considering their
  own policies
• Were proactively contacting the top 10
  influential companies
• Were responding to requests from website other
  contacts

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Trade Shows

• It was well worth the money to have a booth and
  develop a quality display
• We had fun with the theme, did a raffle, had fun!
• Used as a networking opportunity with other
  vendorswalk around, chat people up
• Kennedy Restoration
• The Apartment Manager
• Vacancy Listing services

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Landlord Trainings

• We identified existing landlord training programs
  such as
• Fire department
• Police department
• Property manager certification
• Fair Housing Council
• Recruited them to be on our Advisory Board
• They incorporated smokefree housing messages
  materials
• John Campbell (national trainer) has developed
  special training program

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Media

• Targeted media
• Publicized our resources
• Beat the drum about market demand
• Used channels that already exist to communicate
  to landlords
• Advisory Board members newsletters, websites,
  listservs

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Colleen Hermann-FranzenAmerican Lung Association
of Oregoncolleen_at_lungoregon.org Diane
Laughter, MPHAmerican Lung Association of
Oregondiane_at_lungoregon.org Kylie Meiner,
MPHMultnomah County Health Departmentkylie.a.mei
ner_at_co.multnomah.or.usTheresa Cross, MS, RD,
CDClark County Public Healththeresa.cross_at_clark.
wa.gov
www.smokefreehousingNW.com