Join the Conversation

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• Join the Conversation

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What is it?

• Micro-blog format,140 character limit
• Viral spread
• Highly personal, professional platform

3
Why Should I Join?

• 422 growth year over year
• Increasingly mainstream audience
• Direct to viewer communications
• Few organizations doing it right

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How to Tweet

• Claim username now
• Keys to success
• Conversational
• Proactive
• Update often

5
Brands Tweeting

• Doing it right
• _at_ComcastCares
• _at_TheHomeDepot
• _at_BarackObama vs _at_johnmccain

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PBS On Twitter

• _at_PBSengage
• _at_TavisSmiley
• _at_rmpbs
• _at_KLRU
• _at_MPBonline

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• Facebook, YouTube Your Station

Kevin Dando kdando_at_pbs.org
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Why Facebook?

• 100 million members
• Fastest growing segment is post-college age
• Extremely easy to set up and maintain a page for
  your station or program. For example
• It can be an easy way to get exposure to new
  audiences
• Highly targetable, by locale or interest(s) (see
  example).
• If done well, Facebook advertising can be very
  inexpensive.

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Why YouTube?

• More than one-third of all video viewed on the
  Web is on YouTube.
• Has become Google for video.
• Google itself indexes YouTube videos high in
  search results (if theyre optimized well.) See
  SUPER WHY! example
• Like Facebook, set up of a station page is
  relatively easy.
• If you want an enhanced brand channel on
  YouTube, contact Kevin Dando for help.
• This is important with smart video titles,
  descriptions and tags/keywords, you help bring
  your video(s) to more YouTube users.

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Why YouTube?

• The stat capabilities of YouTube immensely
  valuable.
• Get amazingly detailed information about your
  videos viewers (including demographic
  information).
• Learn how YouTube users are finding your video
  (related videos, YouTube search or from Google
  search).
• This is new see which hotspots in your videos
  are generating the most interest.
• Use all of this information to your advantage.

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Lets Get Social

• Facebook, YouTube Your Station

Contact Kevin Dando kdando_at_pbs.org on Twitter
twitter.com/kdando