Creativity -Unleashing Team Creativity-

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Creativity-Unleashing Team Creativity-

• Chapter 8

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Creativity

• Team creativity- ability to produce novel
  useful ideas and/or form new concepts using
  existing knowledge (synergy)
• Innovation- implementation of those ideas.

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• Ideas can be
• Realistic or idealistic
• Conservative or creative
• The worst ideas are
• The best ideas are

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Creative Realism

• Highly imaginative
• Very realistic (useful)
• How do we increase the probability?
• ?Encourage as many ideas as possible
• ?Silly, ridiculous ideas generate good ones.

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Measuring Creativity

• Fluency
• Quantity
• Flexibility
• Variety of categories
• Originality
• uniqueness
• lt5 population would think of it.

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Creative Thinking Skills

• Convergent thinking
• Towards a single answer
• Evaluation of ideas for feasibility practicality

• Divergent thinking
• In many directions, out of the box
• Stimulated by task conflict.

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Who excels _at_ divergent thinking?

• Teams? -or-
• People working independently?
• That would suggest we approach creative problem
  solving how?

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Janusian Thinking

• Ability to consider conflicting ideas, paradoxes,
  impossibilities, ambiguity doubt (How can we
  use a balloon as a paperweight?)
• Prevents us from jumping to the most obvious
  ideas
• Put opposites on teams.

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Need a Balance of

• Exploitation
• Refining improving existing ideas select and
  implement
• Exploration
• Experimenting with new, innovative ideas taking
  risks discovery.

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Brainstorming

• Rules
• No criticism
• Freewheeling welcome
• Quantity over quality
• Everyone participates
• All ideas considered
• All ideas recorded
• Combination improvement of ideas is encouraged.

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Effectiveness

• Is group brainstorming more effective
  productive than solitary brainstorming?
• Osborn said yes
• Studies say no
• Why are we still using it in organizations?

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Threats to Team Creativity

• Social loafing
• Conformity
• Production blocking
• Downward norm setting
• Occurs when?
• -No incentive to perform. Why?
• -Low performance becomes the norm
• -Low performers are aggressive, high performers
  hold back
• These problems cause the group to do what?

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How to Enhance Team Creativity?

• Trained facilitators
• Reduce CIE
• Set high standards
• Brainwriting
• Nominal group technique (anonymous vote)
• Diversify the team

• Use analogies
• Applying knowledge to different context
• Record ideas
• Member turnover
• Stepladder technique
• Playful environment
• Floor design
• Supportive culture
• Autonomy.

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Electronic Brainstorming

• Advantages?
• Disadvantages?