PAUL ALLAN CHALES ELLIS

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1427105 ONTARIO INC

• PAUL ALLAN CHALES ELLIS
• President /ceo

FlyerExpress2007/8
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EXECUTIVE SUMMARY

• 1427105 Ontario Inc. (Flyer Express)provides
  flyer and advertisement distribution services
• to all greater Toronto and surrounding area
  residents. The service industry, including flyer
• distribution, is one of the fastest growing
  business sectors of the economy, and
• 1427105 Ontario Inc. (Flyer express) intends to
  capitalize on the success of this
• industry by taking advantage of the growth and
  demand for advertisement distribution.

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EXECUTIVE SUMMARY CONT

• President Paul Ellis and Vice President of Sales
  and Marketing Meaghan Ellis currently
• hold the companys stock. Prior to starting the
  1427105 Ontario Inc. (Flyer Express),
• Mr. Ellis co-founder, co-owned, and operated the
  Flyer Express. He has selected a small
• team with extensive experience, and skills, all
  of whom will be invaluable to the new
• venture. His co-workers bring a combined total
  of 10 years of flyer distribution
• experience to the company.

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EXECUTIVE SUMMARY CONT

• Mission Statement
• The mission of 1427105 Ontario Inc. is to become
  the premier provider of flyer distribution
• for all aged professionals. 1427105 Ontario
  Inc. is dedicated to building long-term
• relationships with customers through quality
  training and customer support, and wants to be
• recognized as the leading flyer distribution
  company in the greater Toronto and the
  surrounding areas.
• The companys goal is to grow steadily, becoming
  profitable by the second year of operations

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Products and Services

• 1427105 Ontario Inc. recently became the
  cheapest, and most respected flyer distribution
• companies in the market. With virtually no
  marketing effort, 1427105 Ontario Inc. has
• provided some 200,000-flyer deliveries in the
  past six months.
• From desk and field market research carried out
  on 300 clients, it is clear that there is
• considerable potential in the advertisement
  distribution business. 1427105 Ontario Inc.
• (Flyer Express) will cater to these needs and
  develop a strong return-customer base.
• 1427105 Ontario Inc. maintains the following
  advantages over existing competition

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The Companys Mission

• The goal of 1427105 Ontario Inc. is to be the
  leading provider of hassle-free flyer
• distributions to all aged business
  professionals. Initially operating in the Toronto
  area
• in Ontario, 1427105 Ontario Inc. is rapidly
  expanding to sell its services worldwide via
• the Internet.
• Our emphasis will be on providing a complete and
  professional service based on having
• experience and detailed knowledge of the
  advertisement distributions

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Management Team and Key Personnel

• Paul Ellis, Pres Management Team and Key
  Personnel
• Paul Ellis, President and CEO. Before founding
  1427105 Ontario Inc Mr. Ellis owned and
• operated Flyers Express, another flyer delivery
  service in the Toronto area, where he was
• responsible for managing the office systems and a
  staff of three.
• Meaghan Ellis, Vice President Sales and
  Marketing. Prior to joining 1427105 Ontario Inc,
• Meaghan Ellis worked for the distribution
  department of Flyer Express. Her current
• responsibilities include the companys direct
  marketing campaign and all sales-related
• issues, employee promotions, supervising of
  employees, and problem solving.

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Management Team and Key Personnel cont..

• Meaghan Ellis Secretary. Past experience as a
  secretary has given Meaghan Ellis the
• ideal background for 1427105 Ontario Inc. A
  knowledgeable team member Meaghan Ellis expertise
  in the area of office secretary enables her to
  provide excellent service to
• clients and potential clients in the greater
  Toronto and surrounding areas.
• The members of the Board of the company provide
  guidance to the management and staff of
• 1427105 Ontario Inc. The board meets twice
  monthly to discuss policy changes, review the
• mission statement, and update the business plan
  if needed.

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Members include

• Paul Ellis, President and co-CEO
• Meaghan Ellis, Treasurer
• Meaghan Ellis, Vice President Sales and Marketing
• Carrie Ellis, Coordinator
• Carrie Ellis, Office Manager

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Guarantees and Warranties
Our clients will be protected financially against
our own carriers failure to complete
distribution assignments. We will only use
competent carriers who provide excellent
services for clients.
Competitive Environment The
quality of service and the number of providers in
the flyer distribution industry constantly
fluctuate. Our competitive edge will be in
attracting and retaining our customers with
well-informed individuals to provide excellent
services. Customer Incentives
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Guarantees and Warranties cont

• Our market research shows that publicity has the
  greatest impact on peoples choice of a
• Flyer Distribution company, followed closely by
  having the right location delivered, and
• having a recommendation from a friends or
  business associates.
• General word of mouth advertising seems to be
  fairly effective in this sector, and brings in
  more clients. General word of mouth advertising
  seems to be fairly effective in this sector, and
  brings in more clients.

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Advertising and Promotion

• Public relations. We will put considerable effort
  into preparing and disseminating a
• regular flow of press releases. These will be
  based on stories about our destinations,
• activities, corporate clients, and our staff.
• Shop front. We plan to have an exciting,
  informative, and actively managed display window.
  
• Internet Web site. This is fast becoming a major
  promotional channel, and we believe it will
• increase in importance over time. Also, it is
  the most convenient way for us to have a
• global presence at the outset.

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Advertising and Promotion cont

• Customer relations. We will keep records of every
  sales contact. Data such as source of
• inquiry, client needs, job, and income will be
  included. By having superior information on
• our clients and prospects, we intend to offer a
  truly personalized service. Our database
• will contain full details on all our clients. We
  will use this data to encourage our
• satisfied customers to recommend our services to
  friends, relatives, colleagues, and
• possible employers.
• Press advertising. We will undertake a small
  amount of press advertising in order to enhance
• As 1427105 Ontario Inc. We will write to all
  past, present and future clients announcing the
• establishment of the flyer distribution business
  and offer them a special introductory
• value package.

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Hours of Operation

• The telephone lines will be staffed 24 hours a
  day by live operators. During the period
• from 9 am to 5 pm, mostly our staff will do this.
  However, overload calls during the day
• and after-hours calls will go to our answering
  service. We want to be available as their
• first point of contact with an informed, friendly
  service.
• We believe that since our clients will mostly be
  busy professional people, off-peak-hours
• access to our services is also a key way in
  which we can differentiate ourselves from other
• distribution companies.