Leveraging Audio and Video to Drive Your Organization's Communications and Learning

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Leveraging Audio and Video to Drive Your
Organization's Communicationsand Learning

• Janinne Brunyee
• Senior Director, Industry Marketing

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10 Years of
Innovation
RealOne Mobile
RealSystem IQ
RealJukebox
RealVideo
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Commitment to Open-source

• Participate in Open-source Projects
• Gforge project
• Provide Linux community with testing and
  validation of fixes to kernel problems that our
  servers have uncovered
• Open-source software development at Real
• Customers are able to log bugs in a timely way
• Customers provide feedback on features in a more
  direct way
• We get more engaged customers and partners
  because of the level of participation in the
  development process
• Provide source code access to a major end-to-end
  media delivery platform via the Helix Community
• Collaborative effort among both leading
  technology companies and open-source developers
  to extend the Helix DNA digital media platform

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Touch on 3 Areas

• Key industry trends
• Opportunities for education, corporations and
  government
• Digital media value chain

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Digital Media is Ready for Prime Time
Its Time to Get Serious About Digital Media
Now is the time to aggressively engage or
re-engage in using streaming and digital media
in business and personal applications, for cost
savings, revenue opportunities, and customer
interaction
Source Aberdeen Group and Streaming Media,
January 2004
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Why Now?

• Consumption of digital media is growing

Video Streams Served, Year Ending (millions)
Millions
12 billion video streams served/viewed in 2005
Source Accustream iMedia Research
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Why Now?
Consumption of digital media is growing

• June 2005 - gt94m people viewed a streaming video
  online. 
• April - June 2005, the average consumer viewed
  73 minutes of streaming video content per month. 
  
• Streaming video is now part of the Web
  experience for a broad base of consumers.

comScore Media Metrix, Oct 2005
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Why is Consumption Growing?
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Infrastructure
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Infrastructure
Ubiquitous High Bandwidth IP Networks
47m broadband subscribers
Converging wired and wireless networks for IP
delivery of media
194.5m mobile subscribers
Source CTIA.org, Computer Industry Almanac, Nov
2005
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New Consumer Applications

• Surge in the deployment of streaming technology
  in VoD applications that provide access to
  libraries of digital shows, movies, and other
  media
• Streaming to mobile devices is driving usage
• Consumer demand for multi-media experiences is
  prompting huge increase in demand for streaming
  platforms to portable wireless devices

Source Frost and Sullivan 2004
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Digital Media Generates Revenue

• Streaming audio and video advertising valued at
  343 million in 2005, up 78 over 193 million
  dollars billed in 2004
• Streaming subscription revenue is forecast to
  rise by 35 in 2006 to 821 million dollars
  (excluding download revenue)

Source Accustream iMedia Research
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Business are Extending Usage

• Enterprises are implementing streaming media
  along with their other core technologies,
  treating it as a real business communication tool
  in every vertical imaginable.
• Source Aberdeen Group/Streaming Media Inc

of 2005 Spend or Rich Media Based E-business
Transformation
New IT Infra Investment
New Applications Investment
Source Gartner
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Streaming media
Tele-communications
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Opportunities for Corporations
Cost of Communication Training
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Real World Examples
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Opportunities for Educators
Attracting Best Students
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Real World Examples
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Opportunities for Government
Extending Citizen Access
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Digital Media Value Chain
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Streaming to Desktops
Firewall
Enterprise network
Supported formats
Supported platforms
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Streaming to Desktops
Firewall
Enterprise network
Supported formats
Supported platforms
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Streaming to Desktops
Firewall
Enterprise network
Supported formats
Supported platforms
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Streaming to Mobile Devices
Firewall
Enterprise network
Open wireless network
Supported formats
Supported platforms
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Creating Content
Encoding software/hardware
Rich Media Presentations
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Delivering Content

• Helix Server Unlimited
• Only multi-format, cross-platform streaming
  server for delivering the highest quality
  experience to wired and wireless devices.
• Delivers
• RealAudio/ RealVideo
• Windows Media
• QuickTime
• MPEG-4
• H.263, H.264, etc
• Linux, Solaris and Windows

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Broadest Range of Players Available

• For PC
• For devices
• Helix Community
• Open Source Players

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RealPlayer 10 for Linux

• Free
• Ogg Vorbis and Theora playback
• MP3 playback
• RealAudio 10 and RealVideo 10 playback
• Mozilla plug-in for seamless website integration
• 14 Languages, including Polish and Hindi
• Qualified and included in 9 leading Linux
  distributions

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Broad Industry Distribution
Lava OS
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Helix Player

• 100 open source media player
• Plays open source codec/formats eg Ogg
  Vorbis/Theora
• User Technical person that wants to contribute
  to build a better foundation for industry
  Firefox of media players

Free beer
Free speech
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Join the Linux Player Project
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Wrapping It Up
is the digital media platform for
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Get More Information
http//www.realnetworks.com
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Get More Information
https//helixcommunity.org