Philippines: Safety and Security Market

1
Philippines Safety and Security Market

• U.S. Commercial Service
• U.S. Embassy Manila, Philippines

www.buyusa.gov/philippines
2
Industry Overview

• Terrorism Bill recently signed into law
• Highly import dependent
• System Integration approach packaged
  solutions
• Market segments reflect degree of price
  sensitivity

3
Market Trends

• Homes, Offices, highly sensitive facilities and
  other establishments continue to upgrade security
  provisions
• Security personnel is still largely utilized to
  complement existing technology
• Compliance with Megaports Initiative and other
  international security enhancement efforts on
  ports and other major infrastructure will drive
  demand

4
Best Sales Prospects Buyers

• Best sales prospects are
• Access Control Systems (Residential/Commercial/Ind
  ustrial)
• Data Protection Systems
• Fire Control and allied systems
• Integrated Building Management Systems
• Safety Gear and Equipment
• Buyers
• Building Contractors and Developers
• Facility Owners and Operators
• End-Users / Retail Segment

5
Market Entry

• Seek local representation, especially to secure
  supplier accreditation, follow up on bid
  opportunities and trade lead updates
• U.S. products generally perceived as high quality
  and U.S. brands enjoy top-of-mind advantage
• Conduct product demonstrations and technical
  seminars to drum up awareness

6
Market Challenges

• Third Country Suppliers (e.g., Japan, Korea,
  Taiwan) aggressively pursuing the market
• Price sensitivity of the Market
• Initial resistance to new technology

7
Regional Event

• Safety and Security Expo (Singapore) October
  31 November 2, 2007
• http//www.safetysecurityasia.com.sg/index.htm

8

Thank you See you in the Philippines!
Judy R. Reinke Judy.Reinke_at_mail.doc.gov Commercia
l Counselor

• Edu M. Niala Jr.
• Edu.Niala_at_mail.doc.gov
• Commercial Specialist

U.S. Commercial Service U.S. Embassy Manila,
Philippines