The Gillette Company

1
The Gillette Company
2
History

• King Camp Gillette
• William Nickerson
• Contracts for razors
• Marketing
• Bought out companies

3
International Operations

• When it began
• First Foreign Office in London, 1905
• First Manufacturing Plants in 1909
• 1923 obtained 30 Gillette sales in Foreign
  Business
• International Trainee Program
• Started in the 1980s
• Goal is to develop managers with global mindsets
  who can run international operations

4
International Operations (Cont)

• Portfolio in Products
• Mens and Womens grooming products
• Razors, toothbrushes, batteries, oral care, and
  much more
• Locations
• 32 manufacturing operations in 15 countries
• Distribute these products through wholesalers,
  retailers and agents in more than 200 countries
• Includes places in areas of Europe, Africa,
  Asia, The US, Mexico, and South America
• talents of nearly 30,000 employees from all
  corners of the globe

5
Issues and Challenges

• Legal Issues
• Competition
• Environment
• Technology
• Costs

6
Legal Issues

• Antitrust and trade regulations
• Product liability
• Advertising
• Contracts
• Environmental Issues
• Patents and trademark matters
• Taxes

7
Competition

• Blades and Razors
• Batteries
• Oral Care

8
Technology

• Continuous changes
• Differentiation

9
Products of Gillette
10
Corporate Social Responsibility

• Community Programs
• Economic Literacy Programs
• Cancer Programs
• Environmental

11
Goals

• Goal of Zero Waste and Emissions
• Goal of Conservation of Energy, Water, and
  Natural Resources
• Goal of Zero Injures and Illnesses for workers

12
Corporately Responsible?