Wireless services to visitors

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Wireless services to visitors via PDAs in
conference centers
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Challenges
Meet exhibitors needs
How to make money out of WLAN services?
Need for differentiation
Enhance visitor experience
Need for good communication infrastructure
Good quality of service
For visitors
For exhibitors
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A solution

• Over-the-air communication towards
  visitors/workforce
• Presentation of services depending on context
• Who VIP, marketing, RD, workforce, foreigner?
• Where in the fair drinking coffee or in front of
  a booth?
• When lunch time, lectures?
• On which device WiFi PDA, WiFi laptop?

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Business Case

• Event Scandinavian Technical Fair 2002,
• - 44000 visitors
• - 568 exhibitors
• - The leading meeting place for the Swedish
  industry
• Need Deliver location-specific applications to
  visitors and employees in the fair

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Appear Networks innovation
Creation of a wireless connectivity bubble around
the booth containing local services The
virtual booth
Download, install and run applications on PDA in
one single click Click RunTM
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Click Run
Click Run Zone
Applications Discovered Appear
Download, Install, Use Click Run
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Click Run? at Tekniska Mässan 2002
Hall A
Hall B
Hall C
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Infrastructure

• Devices
• 75 WiFi PDAs on loan
• Possibility to rent for 2 hours
• Deposit (credit card or ID)
• Utilization rate 100
• Infrastructure
• 17 WiFi access points
• Full coverage of the 3 Halls
• Software
• Appear Positioning Server, Zone Edition
• Services provided by the exhibitors

Borrow a handheld computer at the Robot Café
booth
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Services

• Services
• 27 participating companies
• 63 location-specific services
• Possibility to save or e-mail services

Click Run zones are clearly marked with round
signs throughout the Fair
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Services

• General Fair Information
• Exhibitor directory
• Matchmaking service
• Booth Information
• Product sheets
• Movies
• Interactive presentations
• Interactive Services
• Controlling robot via PDA
• Monitoring via PDA

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Statistics

• Statistics over 6 days
• 11 000 zone entries
• 5 000 services requested
• About 95 of orders at ABB
• About 25 of the orders at PLM
• Conclusions
• High usage rate
• Preferred way of interacting with exhibitor
  demos

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Visitors

• General Fair Information
• Exhibitor directory
• Floor map
• Booth Information
• Product sheets
• Movies
• Interactive presentations
• Interactive Services
• Chat
• Games
• Surveys

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Fair Benefits

• New communication channel
• Click Run zone sold in exhibitor package
• Handheld ad. sold in sponsorship packages
• Usage statistics and tracking
• Increased foot traffic to targeted zones
• Local services and maps
• Personal information shopping cart
• Increased interaction with exhibitors

New Revenues Opportunities
Increased Exhibitor Service
Enhanced Visitor Experience
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Workforce Services

• Fair setup and logistics
• task-lists
• time recorders
• team coordination
• Customer management
• on site last minute orders
• customer administration
• customer survey
• Other services
• maintenance
• security

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Workforce Benefits

• Reduced cabling to provide internet coverage
• VoIP calls instead of GSM/GPRS calls
• Field personel updated in real-time
• Paperless environment
• Accurate time-keeping for customer billing
• More reactive personel
• Ability to accommodate last minute orders
• PR/image effect

Cost Savings
Increased Productivity
Enhanced Customer Service
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For more information
bjorn.haraldson_at_stofair.se www.tekniskamassan.s
e xavier.jombart_at_appearnetworks.com www.appearn
etworks.com