Danny Argueta

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• Danny Argueta
• Neal Hasrajani
• Ruchi Patel
• Paramut Vachirabanjong
• Jay Weinberg

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• Internet Service and Retailing Industry
• Google employs 20,222 people.
• Googles market deals a lot with E-Commerce
• Googles Divisions

• Communications
• Social Networking
• Photo Sharing
• Mobile

• Online Search
• Advertising
• Video
• Blogging

• DoubleClick Inc.
• Grand Central Communications, Inc.
• Postini, Inc.
• YouTube, LLC

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Geographic Coverage
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Googles Financials (2008)

• Revenue 21.796 Billion
• An increase of 31 from 2007
• Net Income 4.227 Billion
• Total Assets 31.768 Billion
• Googles Primary Competitors
• Yahoo! Inc. - 7.22 Billion
• MSN
• Ask.com

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Competitive Advantage

• Similar business model to Michael Dell, adapted
  for Web Broadband
• To deliver search results (or other services) as
  fast as possible at as low a cost as possible
• Search speed between 0.012 and 0.06 seconds due
  to Internet indexing
• If search is not satisfying, person can quickly
  do another
• Keeps customers from migrating to slower
  competitors
• Cost free to users. Paid for by advertisements
  on a cost-per-click or cost-per-view scheme

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Products/Services

• Advertising Products
• 99 of Googles revenue
• Software
• Web search engine (most popular product) 53.6
  market share
• Google Enterprise
• Targets the corporate market
• Google Search Appliance Mini
• Google Security Services (previously Postini)

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Distribution

• PARTNERSHIPS
• Other Online Servers
• Yahoo!.com

• Main Distribution Internet-based Search
  Engine
• BackRub Use backlinks to determine how
  important a website is.
• Find most important / relevant sites
• Develop simple way to access sites through
  search engine

SOFTWARE - Google Desktop, iGoogle,
Google Earth

• MEDIA PUBLISHING
• Via Google Video
• CBS
• NBA Basketball Games
• Music Videos

• ADVERTISEMENTS
• 2000 Selling advertisements
• Ads linked with search keywords (.05 per
  click)
• Companies capitalize on Googles user popularity

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Promotions

• Main effective promotional activity Word of
  Mouth
• Google is proof that you do not need massive
  advertising budgets
• Relies heavily on viral marketing
• Google offers a minimal homepage less clutter
• Does not advertise products greatly on their
  homepage unlike their competitors
• Showcase their products in various conferences
  and trade shows around the world
• Google is more than just a brand, its an
  everyday word (Ex Google it)
• People become aware of their products through
  online forums and blog websites
• Many informational websites update the public of
  their newly released products
• (Examples gizmodo.com, engadget.com, digg.com)

• vs.

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Pricing

• Google auctions clicks.
• The buyer sets the maximum amount of money that
  can be spent auctioned buying auctioned clicks.
  
• 1 to 5000 monthly budgets

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Pricing

• The pricing is set in different packages aimed
  towards different businesses.
• Small businesses to mid-size businesses.
• Google Enterprises
• sells Google Search Appliance, at a customized
  price

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Sources

• Hoovers
• www.google.com
• www.nytimes.com
• Lexis Nexis
• Standard Poors Net Advantage
• Castelarhost.com