The Magicians Guide to mCommerce for Microfinance

1
The Magicians Guide to m-Commerce for
Microfinance

• Edwin S. Soriano
• Living the Information Society24 April 2007

2
Agenda

• Objective Learn the magical powers m-Commerce
  for Microfinance
• The MFI secret potion
• The magic of m-Commerce
• Results of the study Common arcane issues
• Four secret ingredients for a successful
  m-commerce for microfinance solution

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The MFI Secret Potion

• Audience profiling
• MFI practitioners?
• M-commerce users?
• Have seen/experienced a G-Cash/Smart Money
  transaction?
• The MFI secret potion
• Increase Efficiency
• high-repayment rate, time/resource-savings
• Reduce costs
• loss reduction, cost-savings

4
The Magic of m-Commerce

• Demonstration
• money is no longer physically bound
• possibilities abound!
• Results of the study Common arcane issues
• Reluctance of clients to try new technology
• Weak m-commerce Infrastructure
• Acceptance of m-commerce model is affected by the
  current/alternative method

5
Four ingredients for a successful m-commerce for
microfinance solution

• Strong MFI leadership
• Profitable business model for m-commerce
  retailers
• Targeted marketing campaign
• A Hidden Valley where m-commerce can flourish
• Good telecommunications infrastructure (but poor
  financial services infrastructure)
• Area with high repayment rate
• Market potential for m-commerce services

6
Lumos!

• Edwin S. Soriano
• edwin.soriano_at_gmail.com
• http//technobiography.edongskey.com
  http//mobiletulay.edongskey.com

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Backup files

• m-Commerce for Microfinance The CARD-NGO and
  RBAP-MABS Pilot Study Experiences- Soriano
  Barbin March 2006
• m-Commerce for MFIs Action Consultancy for
  CARD-NGO- Soriano, AIM-MDM June 2005

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The Tool m-Commerce
Inflow(Credit)
Management (Txn control)
Value Repository(m-Comm Accnt)
Outflow(Debit)
Security (Safety measures)
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Collection Method with G-cash in Rural Greenbank
of CARAGA
10
Client Savings by using G-Cash
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Videos

• Mobile Phone Banking for Microfinance
  http//www.youtube.com/watch?vwz4HFSNgvuw
• More videos by John Owens (RBAP-MABS Chief of
  Party)http//www.youtube.com/profile?userJohnVO
  wens