Bio

1
Bio

• Started in Early 80s
• Seen the phases of Technology
• Cyber
• Minicomputers (VAX)
• Unix (front and back)
• Application Services
• VP RD for last 6 years
• OG developer Tools Company
• XXI Technologies Startup
• Focus on E-economy
• Application Services

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XML Primer Commercial Uses
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Before We Get Started

• Setting the Stage
• What is all the Fuss
• It will only work if ?
• Leveraging the Momentum
• Case Studies
• Summary

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Setting the Stage

• Document Shift From Text to Database
• Word Paradigm
• Visual
• Database Paradigm
• Markup is not new
• Originally only Visual
• Tek, HTML
• Wildly popular
• No ware else to go
• DHTML for GUI, and Style Sheets, still visual
• SGML
• By all accounts to complex
• Deterring wide use

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Setting the Stage

• Visual isnt enough
• Search Engines, Crawlers
• Visualizing in the Client Server Paradigm
• Database Model
• Dictionary
• Hierarchical
• Meta-Information
• Supplementary

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Setting the Stage

• Simplicity
• RISC vs. CISC
• Tree Control Mentality
• GUI of 20th Century, Windows Registry (not)
• ASCII
• Human readable
• Holly Grail
• Programming for Non-programmers (maybe)
• Vendors Control the Future
• Is it in there best interest
• HTML is the most prolific case study

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What is all the Fuss

• Momentum
• Hype Reminds of Java
• Where there is smoke there is fire
• Something's is Hot When?
• Your Father asks you what it is
• Hits the front page of WS Journal
• VC Broker is glad you mentioned it
• Standard
• Migration Path
• Clever People can/have taken something simple and
  made something useful

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It Will Only Work If

• It is in an Industries or Groups Best Interest
• It is only as good as the acceptance
• Standards Bodies
• Must react and the speed of E-business
• Sometimes Diverse Proprietary Formats are
  Profitable
• It doesnt get to complicated
• DLIS
• TIFF
• Supported by Everyone
• Even if that only one is Microsoft

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Leveraging the Momentum

• This consortia is a perfect example
• Struggling with Standards
• Developing Models without implementations
• Doesnt promote Industry Acceptance
• Thinking out the box
• IBM
• Licensing the crown jewels
• Banding together

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Case Studies

• Commercial Uses
• Personal Experience
• Projects
• EDGAR
• Virtual FedEx

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Personal Experience

• Database Backed Sites
• Dynamic Content
• Multilanguage
• IVR
• Database Access
• Co-Branding with Styles
• Forms
• Search Engines

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Invisible World EDGAR SEC Filings

• Add some tags to filings
• Allows deep searches
• Insider selling of all companies in portfolio
• Y2k readiness reports
• Current EDGAR searches only bring back entire
  content
• Open Mind dont care about show crown jewel
  figure they are the best

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Commerce Virtual FedEx

• Information
• Routes, Timetables, Local Transports
• Offer End to End Delivery
• Clicks and no mortar

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Newspapers

• XML descriptions for news and classifieds
• Find classified
• Single Search
• Multiple Sites
• Impossible today
• Being worked on now

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Others

• Siemens Time Attendance System
• On-line Shopping Experience
• Customer Service Help Desk
• Consumer Product Ratings

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Summary

• Convergence
• XML provides the nails
• Others have to supply the Architecture and Hammer
• XML based systems will be the heart of many
  E-business applications

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Questions

• Contact Info
• Rick Seaney
• XXI Technologies, LLC
• rick.seaney_at_xxitech.com
• www.xxitech.com
• 1 214 369 3541