Communicating the Vision to Key Stakeholders

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Communicating the Vision to Key Stakeholders

• An Introduction to Business Plans

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Who are the Stakeholders?Why are they important
to the Venture?
Equity Owners
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Customers
Suppliers
Creditors
Leadership
Employees
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Most Business Need

• at least one customer and one employee.
• suppliers to sell them items they use or sell
  that they dont produce.
• to borrow money
• equity capital

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What motivates these stakeholders to cooperate to
form a business?

• How do you keep their confidence?

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Servant Leadership

• serves the interests of the stakeholders
• keeps, grows or replaces stakeholders as ventures
  grow
• creates satisfied customers, productive
  employees, efficient suppliers, prospering
  owners, contented creditors

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Diagram AServant Leaders Relationships with
Stakeholders(Print)
Diagram BServant Leaders Internal
Responsibilities(Print)
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The Role of Planning

• The Leader puts together a team which, by its
  unity, will be able to overcome a host of
  insurmountable obstacles and create wealth for
  all involved.

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For lack of vision the people perish Prov.
2918
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The Role of Prayer
Prayer is striking the winning blow service is
gathering up the results -Dutch
SheetsIntercessory Prayer
The prayers of Gods people are the capital
stock of heaven by which God carries on His great
work on earth. -E.M. Bounds
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Uses of the Business Plan

• As an exercise for learning about
  entrepreneurship
• As a test of reasoning about the venture design
• As a scenario against which founders can test
  their fit.
• As a device for obtaining counsel from others

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Other Uses of the Business Plan

• As a portrait of the venture as a basis for
  improving its design
• As a touchstone for guidance, should events
  become hectic
• To obtain a bank loan
• To help in thinking through a start-up idea

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More Uses

• To obtain credit from a supplier
• To obtain capital from an investor
• To recruit needed partners

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Business Plan Formats

• A business plan...
• for an SBA loan must follow SBAs format.
• for a bank loan must address criteria of interest
  to a bank, such as collateral, cash flow to cover
  debt payment, degree of risk, experience, and
  competence of the management team
• for a venture capitalist usually relates to risk
  versus total return. A format may be specified.

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Essential Ingredients to any Business Plan

• A venture idea
• Copious research
• Detailed planning
• Reader-friendly writing

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Summary Communicate the Vision to the
Stakeholders
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Follow these guidelines to make your business
plan more effective.
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End of Presentation