A new paradigm?

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Product Stewardship

• A new paradigm?

Shirli Axelrod Viccy Salazar David
Stitzhal Northwest Product Stewardship
Council www.productstewardship.net
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Agenda

• Introduction to Product Stewardship
• Corporate examples of Product Stewardship
• Strategies for Product Stewardship
• Case Study What would you do?
• Whats happening now?
• In the US
• Internationally
• Resources

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What is Product Stewardship?

• Shared Product Responsibility
• Managing the environmental impacts at all stages
  of the product life cycle
• Avoid end-of-life product management
• Putting Environmental Price signal in cost
• Allowing for Change where most Effective
• Creates
• Efficiency and Equity
• Economic Incentive for
• Resource Conservation and Profits

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How is Product Stewardship Different from
Recycling?

• Recycling
• Focuses on single material products
• Focus on Easy to Recycle Products
• Consumer Oriented
• Focus is on End-of-Life
• Responsibility is with Government
• Lots of effective Programs
  Already Exist

• Product Stewardship
• Focuses on complex products and processes
• Is Business Oriented
• Looks at the whole product chain
• Requires cooperation between different parts of
  product chain
• Responsibility is with businesses
• New approaches are being developed

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Product Stewardship Defined

• Product Stewardship is an environmental
  management strategy that means whoever designs,
  produces, sells, or uses a product takes
  responsibility for minimizing the product's
  environmental impact throughout all stages of the
  products' life cycle.
• The greatest responsibility
• lies with whoever has the
• most ability to affect the
• lifecycle environmental
• impacts of the product.

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Principles of Product Stewardship

• From the Product Stewardship Institute
• Responsibility assigned to the industry
• Costs are internalized
• Incentives for cleaner products and sustainable
  management practices
• Flexible management strategies are used
• Clear roles and relationships
• Industry provides leadership, primary
  responsibility, develops programs, pays (or
  allocates) costs.
• Government education, procurement, technical
  assistance.

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Product Stewardship Strategies

• Take Back
• Design for Durability
• Product as Service
• Leasing
• Environmentally Sensitive materials and packaging
• Environmentally Preferable Purchasing
• Product Chain Partnerships
• Design for Recycling
• Third Party Organizations

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Corporate Examples of Product Stewardship

• X from Nike
• X from Batdorf Bronson Coffee Roasters

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PS Strategies in ActionHammering away at the
status quo

• Take Back
• Design for Durability
• Product as Service
• Leasing
• Environmentally Sensitive materials and packaging
• Environmentally Preferable Purchasing
• Product Chain Partnerships
• Design for Recycling
• Third Party Organizations

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Case Studies

• Do one of the case studies handed out, either
  alone or in a group. We will discuss the case
  studies after lunch.

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Case Study Discussion Questions

• What strategies might work for your case study
  example?
• How could you, in your current role (tech
  assistance provider, policy maker,NGO, within a
  businesses), support the case study example?
• What barriers might you encounter and how might
  you overcome them?

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Whats happening now The United States Picture

• State Legislation and Programs
• Federal Program
• City and County Programs and Ordinances
• Industry Initiatives
• What can one jurisdiction do? Seattle Example

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State Programs and Legislation

• Mercury auto switches in Maine
• 1 bounty from auto manufacturers to junkyards
• PS legislation in Maine and Minnesota
• CA placed a fee on all electronics at purchase
  (little manufacturer involvement)
• OR and WA partnering to design a manufacturer
  funded take-back system for electronics through a
  third party organization.
• Federal Program
• Wide variety of programs, products and activities
  that include electronics, mercury, carpet,
  beverage containers, radioactive wastes, vehicles
  and batteries

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• City and County Programs and Ordinances
• The City of Los Angeles passed a local resolution
  requiring retailers to takeback electronic
  products. The resolution didn't come into force
  as a state law was passed.
• Snohomish and King County along with the City of
  Seattle have created the Take It Back Network to
  support private sector options for dealing with
  end-of-life electronics. Partners include retail
  collection sites, processors, and manufacturers.
•  
• Industry Initiatives
• Carpet America Recovery Effort
  (www.carpetrecovery.org/) is a
• voluntary effort of the carpet industry.
•  
• Rechargeable Battery Recycling Corporation
  (www.rbrc.org/) is a
• well structured model with low recovery
  rates to date.
•  
• Cell Phone Recovery
• Electronics (example to follow)
•  
• For a summary of other industry
  initiatives, see
• http//www.epa.gov/epr/products/eindust.html

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What one Jurisdiction can doCity of Seattle
Examples

• Who are we
• Municipality that provides
• electricity, drinking water, storm water and
  sewer services, solid waste recycling and
  disposal services, street maintenance, parks and
  play facilities and community centers and
  libraries
• We are the manufacturer of these products and
  as such, make choices that can positively or
  negatively impact the environment.
• What can we do
• Green Purchasing
• Supply Chain Management
• Env. Sound Choices in what we manufacturer
• Green Building - LEEDs

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City of SeattleSupply Chain Management
To This Reusable, smaller and more efficient
From this
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Electronics one industry example

• Taking the Lifecycle Approach
• Design
• DfE
• Green Purchasing
• EPEAT
• State and Local Programs
• WSCA Contract
• End-of-Life
• City and County
• Pilots (NWPSC Take-it-back Pilot)
• NEPSI
• Industry Take-back
• HP, Dell, IBM, Panasonic, Sony, Sharp and Others.

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Whats happening nowThe World Wide Picture

• EPR vs. Product Stewardship
• Country Specific Initiative
• Europe
• Canada
• Australia
• Japan
• How do the US and Foreign policies relate?

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Resources

• Northwest Product Stewardship Council
• EPA Product Stewardship Website
• PPRC Product Stewardship Website
• Minnesota PS Website
• Product Stewardship Institute
• Links Page
• BC Product Stewardship Program

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For more information on Product Stewardship

• The Northwest Product Stewardship Council
  www.productstewardship.net
• Or your speakers
• David Stitzhal NWPSC Council Coordinator,
  info_at_productstewardship.net
• Viccy Salazar, EPA and NWPSC, salazar.viccy_at_epa.go
  v
• Shirli Axelrod, City of Seattle and NWPSC,
  shirli.axelrod_at_seattle.gov