Photo Sales-Analysis

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Photo Sales-Analysis

• Management Project Details
• Kerem Citak
• 10. 18. 05

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How was the store doing when the project began?
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• Projected Sales
• Suggested increase in percent sales is 7 over
  past year
• Difference before after
• Sales should increase from 5418 to 5797 over
  July 20 -August 20, 2005

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Project goals

• Increase photo sales more than 10 over past year
  from June 20-August 20

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Possible causes for gaps between projected
actual sale figures

• Lack of promotional sales
• Customer service issues
• Time management issues
• Organization in lab
• Insufficient supplies- chemicals, papers

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Resolution of Problems

• Have photo-specialist visually display suggestive
  items to customers
• Train weaker employees on salesmanship skills
• Importance of offering superior customer service
  to increase service
• For accountability, put one person in-charge of
  re-ordering lab supplies to make sure that the
  product is available for customers
• The photo-lab should be clean, neat organized
  at all times
• Maintain good lab condition

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The Plan

• Digital Kodak disposable
• camera

Employee incentive
Digital Kodak PMs on CDs
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The plan

• Have meeting with photo lab staff to explain
  initiatives to clarify their role in my project
  during meeting I will emphasize the importance of
  customer service as it relates to then and
  overall. Sales and the importance of suggestive
  sales how it benefits them and the store.
• Establish list of promotional add-on items for
  the specialist to refer to daily to increase
  suggestive sales.
• Inform customers of online ordering.
• Check for specialist PMs daily offer
  encouragement support to staff to increase
  suggestive selling.
• Check 1 hour on-time reports daily
• Check photo-lab at the end of every shift to
  ensure it is clean, neat and organized.

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Resources used

• Technology
• KPI to check system ordering and profit, photo
  sales status.
• SIMS- To order supplies for photo
  department-chemicals, papers.
• Picture Care Plus- tracks customer order and
  pick-up time, customer history.

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Results
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What I learned from the project

• There is a strong link to suggestive sales
  customer service.
• The more satisfied customers are, the more they
  are willing to spend time on extra services we
  offer.

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Things I would do Differently

• Employee incentive
• commission
• Gift card

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• Thank you for your patience