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www.epic.co.uk
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BAOLMaking it workBlended learning19 April 2003

• Donald Clark
• CEO Epic Group plc

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What is blended learning?

• Blended learning seems to mean, some
  e-learning and some classroom. It is in vogue for
  a simple reason. No one wants to spend that much
  on e-learning and people want to preserve what
  they have, so they have made up this nice new
  name for not changing much and calling it blended
  learning
• ROGER SCHANK

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What is blended learning?

• It is the use of two or more distinct methods
  of training. This may include combinations such
  as..
• ELLIOT MASIE

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What is blended learning?

• Blended e-learning Integrating knowledge,
  performance support and online learning
• L Bielaski D Metcalf
• Blended learning How to integrate online and
  traditional learning
• K Thorn

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Blended learning old or new?

• Writing primarily oral
• Printing timeshift
• Broadcast media OU, documentaries
• Consumer storage media record playback
• PC and CD-ROM interactivity
• Internet all of the above
• BL driven by a series of technical innovations

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Bad blends

• Default
• decision made before design (Mumford)
• based on whims of trainer (Mumford)
• what trainers think learners like (Mumford)
• feel its time for a change (Mumford)
• reason and research played no significant role

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Bad blends

• Classroom preservation
• classroom seen as synonymous with learning
• we have classrooms and trainers, lets use them
• E-learning panacea
• will solve all of our problems
• LMS plus catalogue

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Bad blends

• Velcro
• stick classroom and e-learning together
• no integration
• pre and post course!
• Duplicated model
• multiple methods of delivery
• duplication

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Components

• Six offline component groups
• 1. Workplace learning
• 2. Coaching and mentoring
• 3. Classroom
• 4. Distributed print media
• 5. Distributed electronic media
• 6. Broadcast media

• Six online component groups
• 1. Online content
• 2. E-tutoring
• 3. Online collaborative learning
• 4. Online knowledge management
• 5. The web
• 6. Mobile learning

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Components

• 1. Workplace learning
• manager as developer
• learning on the job
• projects
• apprenticeships
• shadowing
• placements
• site visits

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Components

• 2. Coaching and mentoring
• tutoring
• coaching
• mentoring
• 360 degree feedback

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Components

• 3. Classroom
• lectures
• tutorials
• workshops
• seminars
• role play
• simulations
• conferences

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Components

• 4. Distributed print media
• books
• magazines
• newspapers
• workbooks
• keeping a journal
• reviews/learning logs

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Components

• 5. Distributed electronic media
• audio cassettes
• audio CD
• videotape
• CD ROM
• DVD

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Components

• 6. Broadcast media
• radio
• TV

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Components

• 1. Online content
• simple learning resources
• interactive generic content
• interactive customised content
• performance support
• simulations

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Components

• 2. E-tutoring
• e-tutoring
• e-coaching
• e-mentoring
• 360 degree feedback

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Components

• 3. Online collaborative learning
• Asynchronous
• email
• bulletin boards
• Synchronous
• text chat/messaging
• application sharing
• audio conferencing
• video conferencing
• virtual classrooms

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Components

• 4. Online knowledge management
• searching knowledge bases
• data mining
• document and file retrieval
• ask an expert

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Components

• 5. The web
• search engines
• websites
• user groups
• e-commerce sites

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Components

• 6. Mobile learning
• laptops
• PDAs
• mobiles

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Criteria

• Learning
• Learners
• Scalability
• Resources
• Maintenance
• Sustainability

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Criteria

• Learning
• Knowledge
• Procedural skills
• Mental skills
• Interpersonal skills
• Psychomotor skills
• Attitudes
• Aspirational learning

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Criteria

• Learners
• Number
• Geographic dispersion
• Available time by learners
• Learners motivation to learn
• Novices versus experts
• Academic versus non-academic

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Criteria

• Scalability
• large numbers, on-demand at little incremental
  cost
• distributable media is more scalable than people
• online is more scalable than offline

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Criteria

• Resources
• human resources
• physical infrastructure
• technical resources
• budget

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Criteria

• Maintenance
• volatile or non-volatile
• fixed media or updatable media
• distribution implications

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Criteria

• Sustainability
• cultural resistance
• tunnel vision of technologists
• the soft stuff is hard
• avoid sheep-dips
• change management
• learning culture

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Blended learning categories

• Level 1
• Component
• Level 2
• Integrated
• Level 3
• Collaborative
• Level 4
• Extended

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Blended learning categories

• Level 1
• Component

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Blended learning categories

• Level 2
• Integrated

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Blended learning categories

• Level 3
• Collaborative

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Blended learning categories

• Level 4
• Expansive

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Performance simulation