Securing Local Employment through Regeneration in Greenwich

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Jayne Deeley

• Acting Economic Development Manager
• Greenwich Council

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Greenwich

• Majestic buildings, park, views, unseen
  meridian and a wealth of history form a unified
  whole of international importance.

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Reality dereliction and decay

• Massive loss of traditional industries
• High unemployment
• Vacant and derelict sites
• Poor housing, health and educational attainment

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Priorities

• Investment
• Infrastructure
• Social and economic regeneration
• Local benefit

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Tourism

• Central to regeneration
• Key driver for local economy
• Potential to create jobs and business
  opportunities
• Opportunities to improve facilities and access

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Issues

• Location in relation to central London
• Lack of bed-spaces
• Environmental issues
• Variable quality
• Limited local benefit
• Lack of destination marketing
• Poor coordination

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Vision and strategic objectives

• Grow position as a day and evening visitor
  destination
• Ensure local employment and business benefits
• Enhance the quality of the visitor experience
• Ensure that transport supports tourism growth
• Maintain and preserve Greenwich as a world class
  destination

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Approach

• Strong strategic framework
• Site development and transport
• Partnership
• Environmental improvements
• Quality
• Visitor management marketing
• Mechanisms for local benefit

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Outcomes

• New and improved attractions
• New hotels
• Major transport improvements
• World Heritage Site
• Quality service delivery

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Impact

• Increase in visitor numbers
• Increase in tourism jobs
• Rise in visitor spend
• Maximised opportunities for local people

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Achievements

• Beacon Council - Promoting Sustainable Tourism
• Civic Trust Award 2000 Cutty Sark Gardens
• Civic Trust Award 2002 WHS Steering Group
• Car Free Day TfL Event of the Year award 2005
  and 2004
• Visit London Best TIC, Silver award 2006

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Future

• Build on improvements
• Cutty Sark, SEE Greenwich, Royal Observatory
• Maximise potential from Greenwich Peninsula
• Olympics Paralympics
• Increase tourism in Woolwich DLR extension 2009

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Lessons

• Golden thread approach to strategy and policy
• Prioritise partnership working
• Work with and support local businesses
• Long term commitment - sustain the vision
• Creative use of funding

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